Course of Complete course in neuromarketing and neuro-sales
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This neuromarketing course offers scientific foundations on how the brain processes stimuli, emotions, and purchasing decisions. Key theories, neuroscientific findings, and applications to communication and design are reviewed, with attention to ethics and sensitivity to cultural contexts.
The syllabus includes modules on basic neuroanatomy, attention and perception, formulation of persuasive messages, behavior-based A/B testing, analysis of emotions through indirect measurements, and emotional segmentation strategies for different audiences.
Theoretical presentations, review of studies, analysis of real cases, and guided exercises using qualitative and quantitative analysis tools are combined. The material includes readings, infographics, test templates, and access to simulated data to practice techniques.
Applicable skills Upon completion, students will be able to interpret neurobehavioral metrics, design and evaluate campaigns using evidence-based criteria, adapt messages according to emotional responses, and optimize the architecture of the user experience. Emphasis is placed on critical thinking regarding biases, rigorous evaluation of results, and communicating findings to multidisciplinary teams. The program also addresses legal and ethical considerations in data collection and guides on methods to measure commercial impact, customer loyalty, and return on investment. It promotes the transfer of knowledge to real projects and sustainable continuous improvement.
Course Details
- Hours of video 7
- Hours of study 56
- Videos 90
- Test 90
- Level to Expert Level
- Language English and MultiLanguage
- Certificate of studies
- Lifetime access
- 7 Days of warranty
- Secure payment with SSL
- We accept all forms of payment
