Course of Psychology of Marketing and Consumer Behavior

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12 €

Course of Psychology of Marketing and Consumer Behavior

Why choose one brand over another? The answer is not logical, it is purely emotional. This course immerses you in the human mind to reveal the hidden triggers that flip the purchase to yes. You will stop selling products and start selling experiences and solutions that connect deeply with the real needs of your ideal customer.

We will analyze Consumer Behavior in depth. Learn to spot cognitive biases that drive irrational choices and leverage them. Discover the impact of color, power words, and social proof. We'll show you how to profile your audience psychologically, beyond basic demographics, to grasp their core motivations and barriers.

The program applies Sales Psychology practically. Master Cialdini's levers like scarcity and reciprocity to close deals more easily. Treat objections not as barriers but as chances to build trust. Learn how to set prices and craft offers that feel irresistible to the reptilian brain.

By the end you'll have a distinct competitive advantage. You'll design marketing campaigns that not only inform but also move and mobilize. Turn insights about human behavior into a profitable, ethical, powerful tool to grow any business and earn long term customer loyalty. This skillset increases conversions and lifetime value for clients. It also supports ethical growth and retention.

Course Details

Video hours 4
Study hours 32
Videos 53
Test 53
Level to Expert
Language English and MultiLanguage
Certificate of studies
Lifetime access
7 Days of guarantee
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What will you learn in this course?

🧠 Learn to identify cognitive biases (such as anchoring or loss aversion) that influence the purchase decision.
🧲 Learn to apply Cialdini's 6 principles of persuasion to increase the effectiveness of your sales strategies.
🎨 The psychology of color and how to use visual stimuli to evoke the right emotions in your audience.
👤 Learn to create in-depth customer psychological profiles (Buyer Persona) to personalize your messages and offers.
⚡ Neuromarketing and neuro-selling techniques to connect with the consumer's reptilian and emotional brain.
🤝 Learn to handle objections and close sales using empathy and ethical persuasive communication.

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The course syllabus includes:

👨🏻‍🏫 19 Topics 📚 54 Included lessons 🕒 32 Study hours

▽ TOPIC 1: FUNDAMENTALS OF CONSUMER PSYCHOLOGY AND ETHICS

3 Lessons00:10:46

▶ 1.1 The intersection between psychology and marketing

03:40

▶ 1.2 Hierarchy of human needs applied to the marketplace

03:46

▶ 1.3 The role of emotions in decision making

03:20

▽ TOPIC 2: THEORETICAL BEHAVIORAL MODELS

3 Lessons00:13:02

▶ 2.1 Historical evolution of behavioral models

04:33

▶ 2.2 Information processing and cognitive structures

04:14

▶ 2.3 Consumer satisfaction as a psychological construct

04:15

▽ TOPIC 3: THE PURCHASE DECISION PROCESS

3 Lessons00:13:03

▶ 3.1 Recognizing the need and seeking information

04:33

▶ 3.2 Evaluation of alternatives and decision

04:25

▶ 3.3 Post-purchase behavior and evaluation

04:05

▽ TOPIC 4: COGNITIVE BIASES: VALUE AND PERCEPTION

3 Lessons00:12:11

▶ 4.1 Endowment effect and loss aversion.

04:25

▶ 4.2 The power of [Free] and the zero-price effect

03:47

▶ 4.3 Anchoring and price adjustments

03:59

▽ TOPIC 5: COGNITIVE BIASES: INFLUENCE AND CONTEXT

3 Lessons00:12:51

▶ 5.1 Principle of reciprocity

04:25

▶ 5.2 Scarcity and sense of urgency

04:12

▶ 5.3 Social proof and conformity

04:14

▽ TOPIC 6: COGNITIVE BIASES: STIMULI AND CHOICES

3 Lessons00:13:01

▶ 6.1 Decoy effect and decision architecture

04:35

▶ 6.2 Decision fatigue and paradox of choice.

04:15

▶ 6.3 Priming and Cognitive Fluency

04:11

▽ TOPIC 7: PRICING AND PACKAGING STRATEGIES

3 Lessons00:12:21

▶ 7.1 Pricing psychology and value perception

04:33

▶ 7.2 Bundling strategies and add-ons.

03:50

▶ 7.3 The novelty and innovation effect

03:58

▽ TOPIC 8: DEEP EMOTIONAL NEEDS

3 Lessons00:10:50

▶ 8.1 Marketing security and confidence

03:42

▶ 8.2 Belonging, community and social connection

03:26

▶ 8.3 Esteem, status and self-fulfillment

03:42

▽ TOPIC 9: COLOR PSYCHOLOGY

3 Lessons00:10:54

▶ 9.1 Emotional and cultural associations of color

03:56

▶ 9.2 Application of color in branding and physical spaces

03:41

▶ 9.3 Consumer typology according to color preferences

03:17

▽ TOPIC 10: STORYTELLING AND EMOTIONAL CONNECTION [STORYTELLING]

3 Lessons00:11:49

▶ 10.1 The power of stories in marketing

04:06 🔒

▶ 10.2 Positive Emotional Appeals: Happiness and Humor

03:53 🔒

▶ 10.3 Deep appeals: Empathy, Nostalgia and Inspiration.

03:50 🔒

▽ TOPIC 11: NEUROMARKETING AND SENSES

3 Lessons00:12:28

▶ 11.1 Fundamentals and techniques of Neuromarketing

04:23 🔒

▶ 11.2 Sensory Marketing: Beyond Sight

04:04 🔒

▶ 11.3 Sensory representation systems

04:01 🔒

▽ TOPIC 12: MASS PSYCHOLOGY AND THE DIGITAL ENVIRONMENT

3 Lessons00:11:59

▶ 12.1 Collective behavior and mass psychology.

04:11 🔒

▶ 12.2 Profile of the new digital consumer

03:48 🔒

▶ 12.3 Trust and friction in e-commerce

04:00 🔒

▽ TOPIC 13: MARKET RESEARCH: AUDIENCE DEFINITION

2 Lessons00:09:31

▶ 13.1 Segmentation and definition of the target market

04:40 🔒

▶ 13.2 Market Size Calculation (TAM, SAM, SOM)

04:51 🔒

▽ TOPIC 14: QUALITATIVE RESEARCH

3 Lessons00:12:35

▶ 14.1 Obtaining feedback and validating ideas

04:14 🔒

▶ 14.2 Organization and management of focus groups (Focus Groups)

04:17 🔒

▶ 14.3 Sociometrics and group analysis

04:04 🔒

▽ TOPIC 15: QUANTITATIVE RESEARCH AND METRICS

3 Lessons00:13:23

▶ 15.1 Designing effective surveys

04:26 🔒

▶ 15.2 Essential Key Performance Indicators (KPIs).

04:39 🔒

▶ 15.3 Loyalty and satisfaction metrics

04:18 🔒

▽ TOPIC 16: WEB ANALYTICS AND DIGITAL BEHAVIOR

3 Lessons00:12:49

▶ 16.1 Introduction to Digital Analytics (Google Analytics 4)

04:28 🔒

▶ 16.2 Interpretation of behavioral reports

04:06 🔒

▶ 16.3 Evaluating traffic sources and quality

04:15 🔒

▽ TOPIC 17: COMMUNICATION AND PERSUASION IN SALES

3 Lessons00:12:26

▶ 17.1 Verbal and non-verbal communication in sales

04:29 🔒

▶ 17.2 Proxemics and Physical Contact (Haptics) in Business

04:10 🔒

▶ 17.3 Active listening and interviewing techniques

03:47 🔒

▽ TOPIC 18: LOYALTY AND POST-PURCHASE EXPERIENCE

3 Lessons00:12:14

▶ 18.1 Cognitive dissonance and regret management.

04:07 🔒

▶ 18.2 Building loyalty and brand advocates

03:57 🔒

▶ 18.3 The value of transparency and long-term reciprocity.

04:10 🔒

▽ TOPIC 19: DOWNLOAD PDF DOCUMENTATION

1 Lessons00:00:00

📥 19.1 Descarda Documentación PDF

🔒

Marketing Psychology Course Details

Marketing Psychology Course for the Unemployed or Jobseekers

The Marketing and Sales Psychology course is a training offer priced at €6, aimed at unemployed individuals.

Our proposal will help you understand consumer behavior and develop strategic persuasive skills necessary to enrich your experience and boost your professional competencies and improve employability.

Click to access the offer

Neuromarketing Course for Workers with a Discount

Improve your conversion rates with this fully practical Marketing Psychology course for only €6, essential for sales and commercial teams.

You will apply neuromarketing principles to connect better with customers, close more sales with less effort, and significantly strengthen your professional skills and long term performance.

Click to access the offer

Certification in the Psychology of Marketing and Sales

At the end, you will receive a credential that endorses your skills in neuromarketing. This private document certifies that you master the psychological principles of selling and persuasion. It is a valuable endorsement for your commercial profile, ensuring you possess key knowledge to influence decisions and apply proven strategies in real contexts.

Although our certificate is not official, it carries significant weight with companies because our certifications are granted only by validating knowledge through tests.

Job Opportunities in Marketing and Sales

Understanding the consumer's mind is the most in-demand skill today. This course enhances your profile for:

Marketing and Advertising Departments.
Sales and Business Development Teams.
Entrepreneurs and SME Owners.
Brand Consulting and Digital Strategy.
UX/UI Designers and Copywriters.

Student Ratings

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Docente del departamento de Coaching y Negocios

Docente del departamento de Desarrollo Académico Profesional

Docente del departamento de Psicología

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REAL Opinions from Students of the Course of Marketing Psychology

Easier Sales

Understanding mental biases has helped me close sales that I previously missed

Carlos Méndez

Very applicable

Fascinating psychology of color and pricing, I applied it immediately on my website

Lucía R.

'Essential today'

If you work in marketing and don't know this, you're lost

Jorge T.

Frequently asked questions about Marketing Psychology

▽

What is neuromarketing and what is it used for?

It is the application of neuroscience to marketing to understand how the brain responds to advertising stimuli. It is used to optimize campaigns, improve products, and increase sales by appealing to the subconscious.

▽

How do emotions influence the decision to purchase?

Buying decisions are largely emotional and are later justified with logic. The course teaches how to trigger key emotions such as desire, security, and belonging to motivate action.

▽

What are cognitive biases in sales?

They are mental shortcuts or 'errors' in thinking that lead to irrational decisions. Knowing them, such as the anchoring effect or social proof, allows sellers to present their offers more attractively.

▽

How to apply psychology in digital marketing?

It is applied through persuasive copywriting, emotional UX design, the use of scarcity in offers, and social proof [testimonials] on websites to increase conversion rate.

▽

Is prior training in psychology necessary?

No. The course explains psychological concepts from scratch, in clear language and focusing on their practical, direct application to the world of business and everyday sales.