Interpretation of behavioral reports

User flow analysis: where users click and where they abandon.

Understanding the navigation path is crucial to optimize the user experience (UX).

User flow" reports provide a visual representation of the steps visitors follow from the moment they land on the site. This tool allows you to detect undesirable behavior patterns.

For example, if a high volume of traffic arrives at a specific landing page and, instead of performing the desired action (such as purchasing or registering), immediately navigates to the "About Us" page or returns to the home menu, it indicates confusion.

This behavior suggests that the user is lost or looking for validation that the current page does not provide, signaling the need to restructure information or improve trust signals to prevent traffic from scattering without converting.

Identifying high-value pages and friction points.

Not all pages carry the same weight in the business strategy. By analyzing behavior, it is possible to identify which content acts as a traffic magnet and which content generates real revenue.

Sometimes, an informative page can have many visits but a zero conversion rate because the next step is unclear.

If a blog article attracts thousands of readers but has a high abandonment rate, it may be necessary to insert more persuasive calls to action (CTAs) or links to related products.

On the other hand, analyzing "engagement time" allows you to distinguish between superficial visits and genuine interest; a page with low traffic but high dwell time indicates a niche of highly qualified users that should be nurtured.

Using demographic and geographic data to profile visitors

Audience reports allow you to put a face on anonymous statistics. By breaking down traffic by dimensions such as country, city, language or age, surprising insights can be discovered about who is actually consuming the content.

For example, a local business might discover that a significant portion of its traffic is coming from an unexpected international region where it doesn't ship, indicating an inefficiency in ad targeting or an untapped global expansion op