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Test Introduction to Digital Analytics (Google Analytics )
Agenda
1st QUESTION: What fundamental change does GA4 introduce in the measurement logic according to the text?
Rely on third-party cookies as a primary metric
Measure only page views as interactions
Record each interaction as a separate event
Bring everything together in a single session without distinguishing actions
QUESTION 2: What is a "property" in GA4 in the context of the configuration?
A container of the project to be measured
An e-commerce report
An anonymous user ID
A script to block cookies
QUESTION 3: Which sources can be unified as data streams in a GA4 property?
Desktop websites only
Paid applications only
Social media only
IOS, Android apps and websites
4th QUESTION: Why is it vital to correctly implement the measurement ID?
To disable cross-device tracking
Because it is the technical link that allows data to be transmitted to the panel
To create audiences without consent
Because it replaces business objectives
QUESTION 5: What is the goal of modern multi-device tools?
Increase session duration
Duplicate users switching devices
Ignoring mobile interactions
Unify touch points into a coherent journey
QUESTION 6: How do current platforms address data loss due to cookie restrictions?
Eliminating mobile measurement
Using artificial intelligence and machine learning to model behaviors
Collecting personal data without permission
Return to the rigid session model
7TH QUESTION: What is the effect of defining business objectives during setup?
Tailor default reports to business needs
Disable consolidation of data streams
Eliminates the need for the measurement ID
Limit tracking to page views
QUESTION 8: According to the text, what is considered an event in the new GA4 paradigm?
Only the final purchase
Only the visit to the home page
Interactions such as viewing a video, downloading or scrolling
The creation of third party cookies
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