Online course in sports management and leadership
Competencies in strategic planning, governance, sports management and administration of sports organizations, with emphasis on program design, facility management, budget control and integration of organizational processes.
Knowledge of sports marketing, digital marketing strategies, financing, sponsorship, institutional communication, sports regulations and event management that enable optimizing sustainability and positioning of sports and fitness projects and impact assessment.
Development of skills in data analysis, performance evaluation, team leadership, decision-making and economic management, including budgetary planning, fiscal oversight and strategic resource allocation, to lead programs, operations and business models in the sports sector and financial planning.