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TOPIC 1: FUNDAMENTALS AND ORGANIZATIONAL STRUCTURE IN SPORT
00:20:43
Manage sports organizations: operational planning, budgets, structure and sponsor acquisition, marketing and financial metrics, governance and ethics to optimize signings, performance, revenue and trust.
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TOPIC 2: LEADERSHIP AND ORGANIZATIONAL BEHAVIOR
00:19:19
You will develop leadership skills to communicate clearly, set SMART goals, lead collaborative teams, recruit and grow talent, listen with empathy and make strategic decisions amid contingencies
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TOPIC 3: MODELS OF OWNERSHIP AND CORPORATE GOVERNANCE
00:22:49
Design governance and social ownership, manage capital and state ownership, build international conglomerates, and implement sustainable policies to protect autonomy, equity, and growth.
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TOPIC 4: STRATEGIC PLANNING AND COMPETITIVE ADVANTAGE
00:21:54
You will align philosophical pillars, mission and vision with behavior, talent selection and strategy, design SMART goals, apply SWOT and gap analysis to create competitive advantage and plan funded expansion
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TOPIC 5: PROFESSIONAL DEVELOPMENT AND CAREER IN SPORT
00:22:24
You will master sports management: leadership, internships and certifications, networking and gaining experience, ticket sales and marketing, data analysis and communication, logistics, finance and coordination of youth teams
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TOPIC 6: SPORTS MANAGEMENT AND SCOUTING OPERATIONS
00:23:46
Design the roster template matrix, plan reinforcements and salaries, integrate academy players smoothly, organize the technical department and evaluate prospects with data for more efficient and profitable signings.
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TOPIC 7: TRANSFER AND RECRUITMENT MARKET DYNAMICS
00:22:16
Manage transfer windows and precontracts, design payments and amortizations, negotiate purchase, termination and sell-on percentage clauses, apply solidarity payments and training compensation, and draft secure contracts.
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TOPIC 8: COMPREHENSIVE ATHLETE REPRESENTATION AND MANAGEMENT
00:23:13
Negotiates contracts and sponsorships, manages finances and image, identifies and selects talent, aligns SMART goals and communications, evaluates international offers and protects assets after retirement.
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TOPIC 9: ECONOMICS AND FINANCIAL REGULATION IN COMPETITION
00:26:51
Uses economic models and game theory to forecast performance, find undervalued players, optimize transfers and strategy, comply with salary caps, and manage sanctions and continental revenues.
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TOPIC 10: CORPORATE FINANCE AND PROJECT EVALUATION
00:22:26
Analyzes cash flow and liquidity, forecasts budgets and justifies funding, structures incentive contracts, raises and restructures financing, designs metrics and manages credit, liquidity, and market risks.
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TOPIC 11: SOCIOLOGY, EQUITY AND HUMANITIES IN SPORT
00:20:15
You will analyze the evolution of sport, access and equity policies, use of athlete visibility, ethnographic techniques for fans, experience design, talent models, and the social and economic impact of mega events.
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TOPIC 12: PUBLIC RELATIONS AND INSTITUTIONAL IMAGE MANAGEMENT
00:19:57
You will set boundaries between information and propaganda, design campaigns and press conferences, protect and monetize the athlete's reputation, manage crises and train spokespeople to maximize exposure and sponsorships.
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TOPIC 13: SPORTS PSYCHOLOGY AND MENTAL CONDITIONING
00:24:20
You will design SMART goals and tracking plans, manage thoughts and mistakes as learning, detect and correct physical and mental deficiencies, and optimize team stress, focus and motivation.
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TOPIC 14: PERFORMANCE OPTIMIZATION AND ATHLETIC PREPARATION
00:21:26
Master the design of load cycles and recovery windows, multi camera analysis and biometric telemetry to optimize performance, prevent injuries, and make substitutions and tactical decisions in real time.
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TOPIC 15: LOGISTICAL MANAGEMENT AND EXECUTION OF SPORTS EVENTS
00:21:40
Organize competition logistics and leadership, manage volunteers and compensation, negotiate audiovisual rights, and apply digital and psychological tactics to increase attendance, retain fans, and maximize revenue
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TOPIC 16: STRATEGIC MARKETING AND COMMERCIAL SPONSORSHIP
00:26:25
You will calibrate the commercial mix, segment audiences, manage the service lifecycle, design effective activations and sponsorships, and master SEO, content, campaigns, and email marketing.
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TOPIC 17: ANALYTICS FUNDAMENTALS AND DATA PROCESSING
00:27:51
Define hypotheses and variables, clean and enrich data, visualize and model to predict sports outcomes, assess players without bias, and turn metrics and real time data into tactical decisions and revenue.
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TOPIC 18: ARTIFICIAL INTELLIGENCE, INNOVATION AND THE FUTURE OF THE INDUSTRY
00:27:25
Apply predictive analytics and forensic analysis to anticipate tactics, detect odds manipulation with AI, secure blockchain assets, optimize decisions in real time, and manage risk with the 2% rule.
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TOPIC 19: DOWNLOAD PDF DOCUMENTATION
00:00:00