Product placement

As a sales coach, it is important to understand the importance of strategic product placement to maximize product appeal and increase sales.

The way products are displayed and presented can influence the customer's perception and buying decision. In this session, we will explore how we can effectively place products to make them more appealing to our customers.

Getting to know our customers

Before we begin product placement, it is critical to understand our customers and their needs. Conducting a market analysis and customer research will allow us to understand our customers' preferences, buying behaviors and consumption patterns. This will help us identify which products are most relevant to them and how we can effectively highlight their features and benefits.

Category distribution

A common strategy in product placement is to organize products by category. Grouping related products together facilitates customer navigation and makes the shopping experience more intuitive. For example, in a supermarket, grouping dairy products in one specific area and cleaning products in another makes it easier for the customer to find and compare products.

Strategic placement

The location of products in strategic points is key to capture the customer's attention. The products of greatest interest or those we want to promote should be placed in prominent locations, such as in displays near the store entrance or in high traffic areas. It is also important to consider the height of the products, making sure they are at eye level with the customer to make them more visible and accessible.

The power of visual display

The visual display of products plays a key role in their appeal to customers. Using visual merchandising techniques can help highlight products and generate a positive visual impact. Some effective strategies include:

• Using eye-catching colors on displays and product packaging to attract attention.

• Display products in an orderly and clean manner, avoiding clutter and shelf clutter.

• Use adequate lighting to highlight products and create an attractive environment.

• Use eye-catching signage and signage to highlight promotions, discounts or special product features.

Try before you buy

Offering the ability to try before you buy can be an effective strategy for increasing product appeal. This is especially relevant in industries such as beauty, technology or food.

Providing samples, demonstrations or free trials allows customers to directly experience products and evaluate their quality. This first-hand experience can build trust and increase the likelihood of purchase.

Cross-selling and upselling

Strategic product placement can also be used to promote cross-selling and upselling techniques. Placing complementary or higher-value products near core products can en