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Test Definition of the Ideal Customer (Avatar)
Agenda
1st QUESTION: What is the purpose of defining an Ideal Customer or Avatar according to the text?
Focusing the message, the training and the tools
Increasing outreach by trying to serve the whole world
Substituting clinical experience for advertising campaigns
Avoid working with people who do not share the same values
QUESTION 2: What set pertains to the demographic and geographic variables of the avatar?
Professional dreams, purpose and personality traits
Location, age, gender, marital status and socioeconomic status
Spiritual values, night terrors and deep desires
Communication style, hobbies and level of optimism
QUESTION 3: What is most critical to understand about the ideal customer?
Your exact income level and address
Your favorite social networks and free time
Your psychology: problems, fears, desires, values and traits
Your complete medical history and current medication
4th QUESTION: According to the text, does defining an avatar exclude other potential customers?
Yes, strictly limit attention to a single profile
Yes, because it forces rejection of those who don't fit in
No, it only serves to segment by age
No, optimize energy and marketing without excluding
QUESTION 5: What example of a specific problem does the text mention?
Performance anxiety, grief, purposelessness
Rare diseases of genetic origin
Doubts about artificial intelligence technology
Logo color preferences
6th QUESTION: What is the purpose of the avatar's demographic and geographic data?
To sell products unrelated to the therapeutic process
To contextualize your reality and understand barriers and resources
To define standard prices for everyone
To avoid ongoing therapist training
7TH QUESTION: What allows us to know the client's deepest fears and desires?
Create announcements with humor and general entertainment
Offering brief sessions without initial assessment
Speaking their language and offering solutions that resonate deeply with their need
Reducing the number of sessions by half automatically
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