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Test Content Strategy and Visibility
Agenda
1st QUESTION: What do you need to do to go from being a passive candidate to a visible one on the network?
Paying for advertising
Interacting and posting relevant content
Spam all contacts
Changing the photo every day
2nd QUESTION: What type of content is effective without writing long articles?
Funny memes
Complaints about work
Industry news with a short personal comment of value
Daily selfies
3rd QUESTION: What is the main function of the "Featured" section in the profile?
Anchor visual content or external links as a showcase
Hide sensitive information
Display contact details
List hobbies
QUESTION 4: What example of content would be appropriate to anchor in the Featured section for an architect?
A photo of your pet
A link to a favorite song
A PDF portfolio with your best designs
A graphic joke
QUESTION 5: For job search, why is the "Connect" button usually more effective than the "Follow" button?
Because it allows you to view private photos
Because it opens direct messaging channels
Because it is easier to click
Because it gives more followers
QUESTION 6: How should you strategically expand your network?
Adding random strangers
Adding only friends
Adding only recruiters
Connecting purposefully with targeted companies and decision makers
7th QUESTION: What is the benefit of commenting on other professionals' posts?
Increases visibility outside the immediate circle
Generates conflict
Wasting time
Reduces profile visits
8th QUESTION: What effect does an active and quality network have on recruiters?
Makes the profile appear more frequently in their suggestions and searches
Intimidates them
Causes them to block the profile
Has no effect
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