Content Strategy and Visibility

Content publishing

To move from being a passive candidate to a visible one, it is necessary to interact with the news feed.

Publishing relevant content positions the user as a reference or, at least, as someone who is passionate and up-to-date in his or her sector.

It is not necessary to write extensive articles on a daily basis; sharing industry news with a brief personal commentary providing value is an effective strategy.

For example, a logistics specialist might share news about new shipping regulations and add a reflection on how this will affect shipping costs.

This demonstrates one's own judgment and keeps the profile active with the network and recruiters.

One can also share one's own accomplishments, event attendance or professional reflections, always keeping a constructive and professional tone.

Highlights

The "Highlights" section is one of the most powerful showcases of the profile, located just below the excerpt.

It allows you to anchor visual content or external links that would otherwise get lost in the activity timeline. This is where the best evidence of the work done should be displayed.

An architect could anchor a PDF portfolio of his best designs; a programmer, a link to his code repository or to an application he has developed; a speaker, a video of one of his presentations.

You can even highlight a successful publication of your own or a blog post that demonstrates your depth of knowledge.

This section turns the profile into a dynamic multimedia portfolio, offering tangible evidence of the competencies described in the text.

Interaction and networking

Network management is vital. The platform offers two ways to connect: "Follow" and "Connect".

Setting the profile so that the main button is "Follow" can be useful if you generate a lot of content and want an audience without compromising privacy, but for job search, "Connect" is often more effective for opening direct messaging avenues.

Expanding the network does not mean adding strangers indiscriminately, but connecting with purpose.

It is strategic to follow target companies and their decision makers to stay abreast of their news and hidden offerings.

Commenting on other professionals' posts with valuable contributions increases the profile's visibility outside the immediate circle of contacts.

An active and quality network is an asset that works for the ca