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Test The commercial exploitation of monad
Agenda
QUESTION 1: For what purpose do the entertainment and marketing industries use the "baby scheme"?
To create characters that generate rejection
To design characters and products that we find attractive and endearing
To appeal solely to consumer logic
To demonstrate the uselessness of this psychological spring
QUESTION 2: How has Mickey Mouse's design evolved over the years?
He became more angular and with more adult features
Its design did not change at all
They made his eyes smaller and his body longer
It was modified to bring it closer to the "baby scheme", with a rounder head and larger eyes
QUESTION 3: What do fictional characters like ET and Wall-E have in common?
They share childlike traits and are designed to trigger our tenderness response
They are characters who do not seek to generate empathy
Its design does not follow the principles of the "baby scheme"
They are examples of characters with angular and adult features
QUESTION 4: What is the ultimate goal of brands when using this psychological lever?
Creating a negative connection with your products
Demonstrate that your products are the most functional
Generate a positive connection that translates into more sales
Prevent us from feeling empathy for their products
QUESTION 5: What effect did moving his design closer to the "baby scheme" have on Mickey Mouse's popularity?
It had no effect
It made him less popular
It made the public perceive him as more adult
It made him much more popular and loved by the public
QUESTION 6: How can the "baby scheme" be applied to car design?
Designing large, round headlights reminiscent of eyes
Making the car more angular and aggressive
Using dark and serious colors
Hiding the headlights so they can't be seen
QUESTION 7: What are characters like Wall-E specifically designed for?
So that we are indifferent
So that we feel empathy and affection for them, even if they are not human
So that they seem threatening to us
So that we admire its technical complexity without feeling tenderness
QUESTION 8: What does a car design with features reminiscent of the "baby schema" generate in us?
A perception that it is a very fast and powerful car
A rejection response
An unconscious perception that he is more "friendly" or "cute"
A purely rational connection based on its characteristics
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