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Test Communication in Times of Crisis and Pressure
Agenda
1st QUESTION: What characteristics are required of a communicator in high-pressure and crisis situations?
Be competent, project confidence, demonstrate leadership, be approachable, and have business acumen
To be merely a good speaker regardless of one's position
To have an authoritarian and distant personality
Lack empathy when making difficult decisions
2nd QUESTION: In what type of crisis is it imperative that the organization's top executive (CEO) be the one to face the public?
In every crisis, regardless of its severity
In a serious crisis involving a risk to human life or severe reputational damage
Only during internal crises that do not affect the public
The CEO should never act as a spokesperson
3rd QUESTION: What is the worst enemy in a moment of crisis, according to the text?
Overexposure to the media
The lack of a prior communication plan
The silence
Too frequent communication
4th QUESTION: What does the CEO's direct presence communicate during a serious crisis?
That the situation is out of control
That the company does not trust its communications team
The organization's lack of preparedness
The seriousness with which the problem is being addressed and an acceptance of responsibility at the highest level
5th QUESTION: What is the most effective communication strategy during a crisis?
Establish frequent, consistent, and transparent communication
Communicate only at the end, when the problem is resolved
Limit information to the bare minimum to avoid panic
Wait for the media to request the information
6th QUESTION: In addition to being competent and projecting confidence, what quality is crucial in a crisis communicator to connect with others?
The ability to evade difficult questions
Be approachable and able to connect with others, fostering empathy
A strictly professional and distant demeanor
The ability to improvise without prior preparation
7th QUESTION: Why is it important to provide regular updates, even if there are no significant developments?
To comply with a bureaucratic requirement
So that employees feel busy
To manage uncertainty, counter rumors, and demonstrate that work is actively underway
To distract attention from the main problem
8th QUESTION: Who can manage communication in a minor crisis, such as the recall of a product that does not pose a health risk?
Only the company's legal department
An actor hired to represent the company
Any employee with available time
A quality manager or a communications director
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