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Test Keys to Capture Your Audience's Attention from the Start

1st QUESTION: According to the text, what are the three key questions an audience implicitly asks itself?

2nd QUESTION: What does the question "Why you?" specifically challenge about the communicator?

3rd QUESTION: What is established by answering the questions "Why you?" and "Why now?" in the first few minutes?

4th QUESTION: What happens if a communicator does not address these three key questions from the outset?

5th QUESTION: How should a communicator address the question "Why you?" to establish credibility?

6th QUESTION: What is the strategic purpose of clarifying these points from the outset?

7th QUESTION: The text states that the three key questions represent what to the audience?

8th QUESTION: What is achieved by answering the question "Why now?

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