Test How to find a market niche?

QUESTION 1: IS OUR SOLUTION FOR ALL DEMANDS?

The customer projects a need and we, the companies, have the challenge of satisfying that need and establishing that never-ending link between the demand and the solution
Well clearly no, we need to focus on a specific type of demand or what you would call a niche market

Surely we will think that the most demanded niche is the one we are going to cover, because in one way or another we are doing business and everyone wants to reach as many customers as possible
It is not essential to reach the largest possible audience, but to target those who really need our knowledge

The market niche is that area where you are going to develop as a coach, often it does not have to be the most demanded area, but in which you can contribute the maximum to have a successful job and
The market niche will always give us something back, it is a field where besides wanting to contribute we will be open to learn and enrich ourselves with knowledge
The market niche is a specific population area that in many cases will determine the type of solution we use to solve their needs
Some coaches have the capacity and preparation to cover several market niches, but it is generally good to choose only one in which to develop our work

First of all, to identify our market niche we must feel empathy for the environment, we focus on a sector that identifies us within it
We choose a population sector in which to apply and develop our values
It is important that this medium allows you to put into practice your skills and what you are passionate about doing
Identifying our market niche is of great importance for our business because if we make the wrong choice we will not perform with the same impetus and we will lose organizational time

An important element in making a niche market decision is to go back to the question of our purpose: what do we want to achieve in life? why do we want to start a niche market business?
Once our needs have been identified, we analyze where they can be met most efficiently, i.e. in which population sector

Knowing how to identify our strengths as a coach will help us find where we can do a better job with clients
Our capabilities and skills to resolve certain conflict, especially from customers, are closely linked to our strengths
If we find ourselves in an unknown field of action where there is a demand outside our knowledge or skills as a coach, it is difficult for us to provide the right help
These strengths, which we have developed over time and with experience, enable us to provide efficient solutions to the needs of our customers in a given market niche, according to our competencies

Logically, to identify our market niche we need to make a correct study of it
We must know who our potential customers may be, what is their purchasing power?
An important issue in market research is to know what links us to the sector we choose, regardless of our service or product, what values connect us?
None of the above

Obviously, having the right market niche makes part of the job easier or at least lets us know which boat to take
It is beneficial for our business to find a niche market because it allows us to focus on the specific characteristics of our potential customers
As a life coach our goal is to guide clients towards improved wellness and a prosperous lifestyle
With our niche identified, we will know where they want to go and the best tools we can provide them with to achieve it