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Test Change of the protagonist axis
Agenda
QUESTION 1: According to the text, how does the consumer react to the company's historical greatness?
Interested in the firm's trajectory
You are indifferent to it
Mainly values corporate rewards
Demand detailed financial data
QUESTION 2: What is the radical change that copywriting must make to succeed according to the text?
Maintain the institutional pronoun
Substitute the institutional pronoun for the direct receiver
Increase the list of corporate achievements
Reduce mention of customer benefits
3rd QUESTION: What should the copy do instead of showcasing business tropes?
Highlight the company's history
Ignoring the reader's difficulties
Focus on undisputed quality
Focusing on the reader's difficulties and showing solutions
4th QUESTION: What is the second pillar to consolidate the new argumentative orientation?
To increase self-praise
To ignore buyer objections
Anticipating and dismantling the buyer's natural reticence
To reduce the presence of modules in the methodology
QUESTION 5: According to the text, what mental blocks do prospects usually bring?
Immediate confidence in the purchase
Desire to know the corporate story
Fear of price, hesitation due to complexity and lack of time
Preference for overly technical texts
6th QUESTION: What strategy is suggested if a course seems too long?
Declare that the methodology is fragmented into rapid modules
Increase the duration of the course
Omit information on structure
Offer discounts without explaining the content
7TH QUESTION: What is the effect of addressing the perceived shortcomings of the text?
Provoke more skepticism
Hide the customer's limitations
Generate operational friction
Disarm skepticism by showing understanding and honesty
8th QUESTION: In the summary, what forces you to transform corporate communication?
The need to solve problems and satisfy audience needs
The desire to highlight the company's daily achievements
Intention to aggrandize corporate leadership
The accumulation of trite phrases
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