QUESTION 1: According to the text, what is the fundamental difference between traditional copywriting and persuasive copywriting?

Describes characteristics passively without seeking to mobilize
Focus on aesthetics rather than effectiveness
Persuasive acts as an active psychological mechanism aimed at mobilizing the reader
Only seek technical product information

QUESTION 2: What does it take to write to persuade according to the text?

In how it will grant more hours of rest and increase the professional's efficiency
In explaining the internal algorithms and technology
Describing aesthetic features of the catalog
In listing all the modules of the system

Only economic savings
Curiosity only
Desires such as intellectual curiosity, ego boosting and the urge to economize effort
Aesthetic preferences of the writer