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Test The Advisor's Business Plan
Agenda
1st QUESTION: What defines the Mission?
The long-term aspiration of the company
The annual operating budget
The daily activity of the company
The commercial slogan and its tone
2nd QUESTION: What is the role of the Business Plan in the venture?
Acts as the company's navigation map
Serves only to apply for a bank loan
Replaces the need for creativity in business
Eliminates marketing and sales investment
3rd QUESTION: What elements should be considered when setting fees?
The personal intuition of the consultant
A calculation that takes into account costs, market and experience
To copy competitors' lowest rates
Apply a single fee for all services
QUESTION 4: What is the main risk of a price penetration strategy?
Immediately increase profit margins
Lose any possibility of luxury segmentation from the outset
Reduce loyalty due to over-communication
Be perceived as 'low cost' and then difficult to augment
QUESTION 5: What should the document detail with respect to services?
Only the final price of each service
What specific services will be offered and how they will be executed
Only the trade name of the business
The number of followers on social networks
QUESTION 6: What administrative procedures must be established?
Studio decor and furniture styling
Mandatory uniforms for customers
A single email contact for all transactions
Billing systems, payment methods and cancellation policies
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