The Advisor's Business Plan

Strategic Definition: Mission, Vision and Purpose

The fundamental step in transforming a passion for aesthetics into a profitable enterprise is the formalization of a Business Plan. This document acts as the navigation map of the business.

The first pillar is the definition of the core purpose: it is not simply a matter of "dressing people", but of identifying what deep transformation is offered.

The Mission defines the day-to-day activity (e.g., "to optimize nonverbal communication of professionals"), while the Vision sets the long-term aspiration (e.g., "to be the regional benchmark in political image").

Having clarity on "why" you do what you do allows you to stay the course in times of uncertainty.

This document should detail what specific services will be offered (closet audit, personal shopper, corporate workshops) and how they will be executed.

This is the time to write the business resume, highlighting the qualifications that legitimize the professional in the marketplace, moving from being an amateur to a commercial entity with clear objectives and defined deadlines.

Administrative structure and legal framework

Creativity must be supported by a solid administrative base. It is imperative to define the legal figure under which the business will operate (self-employed, limited company, etc.) and to comply with the corresponding tax obligations.

The plan must contemplate the operational logistics: Will the business work from its own studio, in a coworking space, or will it offer an exclusively home-based service?

Management procedures must also be established: invoicing systems, accepted payment methods (transfers, cards, digital gateways) and cancellation policies.

The organization of the customer and supplier database is vital; having an orderly record of contacts enables follow-up and loyalty actions to be carried out.

Ignoring the bureaucratic part is the main cause of failure of many creative ventures that fail to be sustained over time.

Cost engineering and fee definition

Pricing services is one of the biggest challenges. Fees should not be based on intuition, but on a rational calculation that takes into account three factors: fixed and variable costs (materials, transportation, ongoing training, taxes), market value (benchmarking the competition) and, fundamentally, the consultant's experience and added value. There are various pricing strategies.

The penetration strategy suggests entering with low rates in order to capture volume quickly, although this carries the risk of being perceived as a low-quality service ("low cost") that is difficult to increase later.

The alignment strategy matches standard