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Test Organization and management of focus groups (Focus Groups)
Agenda
QUESTION 1: What is the recommended size of the focus group according to the text?
Between six and twenty people
Exactly ten participants
Between four and twelve people
Only two-person pairs
2nd QUESTION: Why is homogeneity sought among the participants?
To facilitate open and free-flowing discussion
To ensure totally opposite opinions
To cut the session time in half
To reduce room rental costs
QUESTION 3: What is the main role of the facilitator during the session?
Record each intervention word for word
Guide the conversation, ask questions and create a warm atmosphere
Remain neutral and do not intervene at all
Select participants and pay incentives at checkout
QUESTION 4: What registration system is considered indispensable according to the text?
Only rely on the facilitator's memory
Use multiple-choice surveys exclusively
Asking participants to self-evaluate at the end
Recording audio/video or having an observer to take notes
QUESTION 5: What is the purpose of offering incentives and confirming attendance several times?
Increasing the total duration of the session
Ensuring affirmative answers to all questions
Ensuring attendance and commitment and minimizing absenteeism
Avoiding the need for moderation
QUESTION 6: How should the sequence of questions in the session be structured?
Start with controversial questions to trigger conflict
Ask for technical details first and then personal presentation
Randomly alternate topics in no particular order
Move from the general and simple to the specific and in-depth
QUESTION 7: What type of questions are recommended to spark discussion?
Yes or no questions to speed up the session
Open-ended exploration questions
Questions that demand exact numerical answers
Questions that reveal the full identity of participants
QUESTION 8: How should the moderator handle group dynamics?
Limit the dominant, encourage the reserved and time management
Allowing only one person to speak to gain depth
Avoiding intervention so as not to bias responses
End the session as soon as the first disagreement appears
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