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Test Proxemics and Physical Contact (Haptics) in Business
Agenda
1st QUESTION: What does proxemics study?
The use of space and distance in interactions
Voice intonation in speeches
Pricing strategies in sales
Color psychology in advertising
QUESTION 2: What is the approximate distance considered "personal space"?
One and a half meters around the person
About 45 centimeters around the individual
Ten centimeters from the torso
Two meters to avoid discomfort
3rd QUESTION: What posture helps to reduce distance without being uncomfortable?
Forward facing with fixed gaze
Leaning forward with arms folded
Stand slightly sideways, shoulder to shoulder
Get behind the customer to surprise them
4th QUESTION: What signal indicates that the customer feels that his comfort zone has been invaded?
Maintain constant eye contact
Smile and nod frequently
To voluntarily approach the marketer
Subtly back away from the approach
QUESTION 5: What is the effect of a firm and warm handshake?
Establishes a professional link and conveys security
Automatically reduces the perceived price
Generates a sense of aggressive dominance
Replaces the need to build rapport
QUESTION 6: In what context can a subtle tap on the shoulder be used?
Always, to demonstrate authority
With older customers or in moments of empathy, briefly and gently
During a tense negotiation to put pressure
For greetings in cultures where contact is avoided
7TH QUESTION: How do male-male interactions usually look like according to the text?
With very short distances and frequent hugs
With constant physical contact to show closeness
With greater distance and contact limited to formal greeting
With touches to the face to emphasize points
8th QUESTION: What does dressing according to the customer's environment communicate?
Less concern for social norms
Preference for convenience over image
Disregard for cultural codes
Respect, assertiveness and understanding of partner codes
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