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Test Sociometrics and group analysis
Agenda
1st QUESTION: What allows sociometry to be measured and visualized within a group?
The structure of internal relationships
Isolated personality traits
Individual academic performance
Technical skill level
2nd QUESTION: What is asked in a sociometric test to the members of the group?
To complete standardized physical tests
To express their preferences of attraction or rejection for specific activities
To publicly vote for favorite peers
To provide detailed personal data
QUESTION 3: What is a prerequisite to ensure honesty in the answers?
Offer high financial incentives
Conduct the test with direct supervision of the leader
Absolute confidentiality of responses
Allow consensual group responses
4th QUESTION: What does a sociogram show after analyzing the sociometric matrix?
A calendar of group activities
A formal hierarchy of the organization
An inventory of material resources
Graphical representation of archetypal connections and roles
QUESTION 5: How do you define the "sociometric star" in a group?
Individual receiving the most positive choices
The person who avoids all social interaction
The member with the most administrative seniority
Official team leader
QUESTION 6: How are "isolated" and "rejected" characterized in sociometry?
Actively participate as mediators between subgroups
Isolated people receive few or no choices and rejected people accumulate negative choices
They are always undercover opinion leaders
Represent external evaluators of the process
7TH QUESTION: Besides stars and isolates, what other patterns can sociometric analysis detect?
Hormonal changes linked to stress
Macroeconomic market trends
Gray eminences influencing the leader and chains of communication that show the information flow
Political preferences determined by external surveys
8th QUESTION: In a consumer study, what does it imply for a flavor to be the "sociometric star"?
What should be eliminated to avoid sampling biases
That participants fail to differentiate it from other flavors
Requiring less advertising investment than others
Which is the most chosen and should be focus of distribution and production to avoid stock-outs
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