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Test Commercial presentation
Agenda
QUESTION 1: WHAT IS THE KEY DIFFERENCE BETWEEN FINANCIAL AND COMMERCIAL PRESENTATIONS?
Financial presentations focus on the value proposition, while commercial presentations focus on the economic and financial aspects of the business
Financial presentations are used to attract investors, while commercial presentations promote and sell products or services
Both presentations have the same objective and focus on the same aspects of the business
Financial presentations are shorter than commercial presentations
QUESTION 2: WHAT IS THE MAIN PURPOSE OF A FINANCIAL PRESENTATION?
Entertain the audience with eye-catching graphics and animations
Generate exaggerated expectations about the company's financial performance
Evaluate the financial viability of the company
None of the above
QUESTION 3: WHAT IS THE MAIN OBJECTIVE OF A COMMERCIAL PRESENTATION?
Highlight the economic and financial aspects of the business
Persuade potential customers to purchase a product or service
Evaluate the financial viability of the company
None of the above
QUESTION 4: WHAT IS THE VALUE PROPOSITION IN A COMMERCIAL STRATEGY?
An irrelevant aspect that has no impact on the success of a commercial strategy
A brief description of the unique value that our product or service brings to the market
A strategy to reduce the price of the product and attract more customers
All of the above
QUESTION 5: WHAT SHOULD BE EMPHASIZED IN A COMMERCIAL PRESENTATION TO PERSUADE CUSTOMERS?
The essential aspects that make our project unique
Detailed description of the company's internal processes
Financial figures and financial statements
All of the above
QUESTION 6: WHAT IS ONE OF THE COMMON MISTAKES IN COMMERCIAL PRESENTATIONS?
Focus on the customer's wishes
Overload the presentation with data and technical details
Clearly highlight the unique value proposition
None of the above
QUESTION 7: WHAT CAN A POORLY EXECUTED BUSINESS PRESENTATION INDICATE?
Lack of preparation
Focus on the problems the product solves
Effective communication of the value proposition
None of the above
QUESTION 8: WHAT KIND OF BENEFITS SHOULD BE EMPHASIZED IN A COMMERCIAL PRESENTATION?
Emotional and social benefits
Exclusively aesthetic and visual benefits
Unspecified general benefits
All of the above
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