The purpose of the commercial presentation

The objective of a business presentation may vary depending on the context and the specific needs of each situation, whether it is to promote the loyalty of existing customers or to close a sale.

In this sense, the objective becomes the beacon that directs all efforts and provides a clear direction towards achieving the desired results. In this section, we will delve into the different aspects and approaches to successfully achieve the goal we aspire to reach.

Elements to keep in mind: Before setting the objective, it is essential:

• Conduct thorough market research, understanding the trends, needs and preferences of potential customers. This will allow us to direct the objective towards the satisfaction of these needs and take advantage of existing market opportunities.

• Establish a clear positioning strategy for our product or service in the minds of consumers. The focus should be on effectively communicating the unique value proposition and highlighting how it stands out in today's market.

• Strengthen the brand's image and positioning in the marketplace. You can seek to communicate the brand's values, history, vision and personality in order to establish an emotional connection with customers and differentiate yourself from the competition.

• It can seek to present the offer in a tailored and personalized way to a new target audience, in order to expand into new markets or customer segments.

Buying cycle: In an impulse purchase, consumers tend to make quick and emotional decisions, without making a detailed evaluation of the available options. Therefore, the objective of the commercial strategy in this case is to take advantage of this impulsive inclination and awaken desire and emotion in the customer.

By focusing on arousing desire, the strategy seeks to generate a strong appeal for the product or service offered, highlighting its benefits and attractive features in a persuasive manner.

On the other hand, when the buying cycle involves research and consideration by the customer, it is crucial that the commercial strategy focuses on providing detailed information. In this case, the focus is on satisfying the consumer's need and answering any questions that may arise.

The strategy seeks to educate the customer and highlight the competitive advantages of the product. This is important because purchases that require a more exhaustive evaluation generally involve a comparative analysis of similar products or services.

Communication channel used: The objective of the commercial presentation can be tailored to the characteristics and limitations of each communication channel used, such as face-to-face meetings, online presentations or printed materials.

In the context of face-to-face meetings, the main objective may be to attract the attention of the attendees. This is important because in this type of face-to-face meeting, there is an opportunity to establish a direct connection with the target audience and