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Test The purpose of the commercial presentation
Agenda
QUESTION 1: WHAT IS ONE OF THE MAIN OBJECTIVES OF A COMMERCIAL PRESENTATION?
Generate a decrease in sales
Promote the loyalty of existing customers
Completely ignoring customer needs and expectations
None of the above
QUESTION 2: WHAT ELEMENTS ARE IMPORTANT TO TAKE INTO ACCOUNT WHEN ESTABLISHING THE OBJECTIVE OF A COMMERCIAL PRESENTATION?
Research the market and establish a positioning strategy
Improve the brand image in the market
Expand into new markets
All of the above
QUESTION 3: WHAT IS THE OBJECTIVE OF THE COMMERCIAL STRATEGY IN AN IMPULSE PURCHASE?
Take advantage of this impulsive inclination and awaken desire in the customer
Provide detailed information to the customer
Convince the customer to wait and think before making a purchase
None of the above
QUESTION 4: WHAT SHOULD WE DO IF WE WANT TO ADAPT THE OBJECTIVE OF A COMMERCIAL PRESENTATION TO THE COMMUNICATION CHANNEL USED?
Attract the attention of attendees in face-to-face meetings
Combine information with creative elements in online presentations
Highlight important words in printed materials
All of the above
QUESTION 5: WHAT IS THE MAIN OBJECTIVE IN PROMOTING CUSTOMER LOYALTY?
Increase the number of potential customers
Offer discounts and exclusive promotions to new customers
Strengthen the existing relationship and foster brand loyalty
All of the above
QUESTION 6: WHAT IS SOUGHT BY HIGHLIGHTING THE PRODUCT'S COMPETITIVE ADVANTAGES IN A COMMERCIAL STRATEGY?
Minimize the importance of competitive advantages
To discredit the advantages of the product in relation to the competition
Persuade customers that the product is the best option in the market
None of the above
QUESTION 7: WHAT IS ACHIEVED BY ADAPTING A COMMERCIAL PRESENTATION TO A NEW TARGET AUDIENCE?
Close a sale immediately
Promote the loyalty of existing customers
Expand into new markets or customer segments
None of the above
QUESTION 8: WHAT SHOULD WE TAKE INTO ACCOUNT WHEN DESIGNING PRINTED MATERIALS FOR A COMMERCIAL PRESENTATION?
Use an illegible font to add a touch of mystery
Highlight important words to ensure accurate understanding by the reader
Overload the design with images and graphics that are not directly related to the content
None of the above
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