Prospects for commercial presentation

The consideration of different approaches in the commercial presentation not only broadens the impact and influence on the audience, but also provides greater possibilities of generating concrete sales.

In addition, by presenting innovative proposals, opportunities for collaboration in the business environment can be awakened. Other companies may see the potential to collaborate on specific long-term projects to drive joint growth. These collaborations not only contribute to strengthening the company, but also open up new market possibilities and increase its competitiveness.

Customer-centric perspective: The customer-centric perspective aims to thoroughly understand the needs and challenges of the target audience. It recognizes that satisfaction and fulfillment of expectations are critical to business success. To achieve this objective, it is necessary to conduct extensive research and acquire a thorough understanding of the market.

This approach implies the need to obtain a detailed knowledge of the market in which it operates. To achieve this, it is important to conduct preliminary research including surveys and data analysis. These methods make it possible to obtain accurate information on customer preferences and needs.

The emotional perspective: The emotional perspective is based on the power of emotions to influence people's decisions and actions. Rather than focusing solely on rational features and benefits, it seeks to elicit an emotional response from the audience. This perspective recognizes that emotions can have a profound impact on purchasing decisions and connection to a brand or product.

To apply this perspective, a variety of strategies and elements that appeal to the audience's emotions are used. One of the most effective ways is to tell inspirational stories that evoke positive emotions such as happiness, joy or gratitude.

The data-driven perspective: The data-driven perspective seeks to back up claims of product or service superiority with concrete information. Statistics, research results and case studies are used to demonstrate how the service has generated positive results in real-life situations.

Case studies are especially effective in illustrating how the product has solved problems and provided tangible benefits to other customers. These cases allow the audience to visualize the practical application in a variety of situations and better understand its usefulness.

The persuasive perspective: The persuasive perspective is based on the use of persuasive techniques to influence the audience's decision making. In this strategy, it seeks to capture attention through convincing arguments. It uses testimonials from satisfied customers and strategies such as the use of scarcity, authority or social proof.

It seeks to generate a sense of urgency and motivation for viewers to make the desired decision, whether it is to make a purchase, hire a service or adopt a certain position.

The creative and disruptive perspective: The creative and disruptive perspective is characterized by its innovative and differentiating approach with respect to the competition. Instead of following conventional standards, it seeks to stand out through fresh and original ideas.

In addition, an innovative narrative is used to tell a story that engages the audience emotionally and cognitively. It seeks to generate a connection with viewers through identification, surprise or emotion. This is achieved by introducing original narrative elements, interesting characters or unexpected situations that keep the audience engaged and actively partici