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Test Persuasive communication
Agenda
QUESTION 1: WHICH TECHNIQUE MAKES IT POSSIBLE TO DETERMINE WHICH FORM OF COMMUNICATION IS MORE PERSUASIVE IN THE CONTEXT OF POLITICAL ORATORY?
A/b tests, laboratory experiments, among others
In-depth interviews with experts in political oratory
Followers count in digital platforms
None of the above
QUESTION 2: WHAT ARE THE A/B/C/D TESTS IN TERMS OF PERSUASIVE COMMUNICATION?
These are tests designed to analyze the emotional content of messages
They include four different communication variants to evaluate which combination of elements is more persuasive
They perform an analysis of the target audience and apply techniques based on neuroscience and neuromarketing
None of the above
QUESTION 3: WHAT ARE THE APPLICATIONS OF NEUROSCIENCE AND NEUROMARKETING IN PERSUASIVE COMMUNICATION?
Use target audience analysis and techniques to determine the effectiveness of different forms of communication
Identify the preferences of the target audience
They are used to understand how information is processed in the brain and to tailor persuasive messages
None of the above
QUESTION 4: WHAT EXPERIMENTAL TECHNIQUE IS USED TO DETERMINE THE EFFECTIVENESS OF DIFFERENT PERSUASIVE TECHNIQUES?
Opinion polls
Direct observation
Experimental design
All of the above
QUESTION 5: WHAT RESEARCH TECHNIQUE IS USED TO UNDERSTAND HUMAN BEHAVIOR AND SOCIAL INTERACTION IN NATURAL CONTEXTS?
No special technique
Tests a/b/c/c/d
Neuroscience and neuromarketing techniques
All of the above
QUESTION 6: WHAT IS SOUGHT TO BE DETERMINED BY THE A/B TESTS?
The effectiveness of different persuasive techniques
We do not seek to determine anything specific
Public reaction to speeches based on statistics and data
None of the above
QUESTION 7: WHAT IS ONE OF THE BENEFITS OF A/B/C/D TESTING COMPARED TO A/B TESTING?
It allows a broader and more accurate evaluation of the different communication options
It offers less variability in results
Requires a larger sample to obtain meaningful results
None of the above
QUESTION 8: WHAT IS THE PURPOSE OF IMPLEMENTING LABORATORY EXPERIMENTS IN PERSUASIVE COMMUNICATION?
Evaluate the effect of persuasive messages in a natural and uncontrolled environment
Specific variables are carefully manipulated in a controlled environment and the impact of this on audience response is measured
Draw conclusions based on direct observation of interpersonal communication
All of the above
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