Look for the simplest way to get the message across.

Simplicity in communication is not simply about reducing the number of words or using basic language. It is about eliminating any barriers or complications that may hinder understanding.

It is an approach that seeks to connect with the target audience, using words, images and visual elements that are easily accessible. In this section, we will explore various techniques that will allow us to find the simplest way to get our message across.

Economy of words: Economy of words is an essential principle in communication, especially in political speaking. Instead of diluting the message with redundant or unnecessary information, it seeks to capture the essence of the idea clearly.

By simplifying the sentence structure and using accessible vocabulary, a greater connection with the audience is achieved and the message is more easily understood. In this way, the impact of political speaking is maximized, allowing the message to spread and resonate with a wider audience.

Use the principle of economy of words: Here are some examples of how to use the principle of economy of words in communication:

• Instead of saying "We greatly appreciate your participation in our customer satisfaction survey," it can be simplified to "We appreciate your participation in our survey."

• Instead of a lengthy recommendation, the more direct alternative can be used. For example, instead of saying "For detailed information about our policies and procedures, we recommend that you refer to our user manual," it can be simplified to "Please refer to our user manual for detailed information about our policies and procedures."

Avoid redundancy: Avoiding redundancy in communication is a fundamental practice. Redundancy refers to the unnecessary repetition of information, words or concepts, which can lead to confusion. By eliminating redundancy, more accurate communication is achieved.

For example: "The final report concludes that the results obtained are satisfactory and positive". In this case, the words "satisfactory and positive" are redundant, since both express a positive evaluation. We can simplify the sentence to "The final report concludes that the results obtained are satisfactory."

Direct questions: The technical direct question technique consists of asking a direct question to the receiver of the message, which provokes an active response and stimulates critical thinking.

Thought-provoking: Direct questions invite recipients to reflect on a specific topic. They can pose a problem or situation that requires analysis and evaluation. For example, "Have you ever wondered how to improve your interpersonal communication skills?".

Guidance towards a specific action: They can also be used to guide the audience towards a desired action. For example, "Are you ready to take the first step toward a healthier life?". Analogies: Using analogies in public speaking and politics can be a good way to explain abstract concepts in a more understandable way. To illustrate this, consider the following example: "Effective political public speaking requires persuasive skills and connecting with the audience". In this case, we can establish an appropriate analogy: "Political speaking is like a passionate dance between the speaker and the audience".

By relating political speaking to a dance, we seek to generate a vivid image in the minds of the listeners. Similar to a dance, both the speaker and the audience must be in harmony, following the rhythm and mutual energy.

Symmetry and har