Black Friday discounts!
Why choose just one? Take ALL of them for a ridiculous price.
Onlinecourses55 - Start page
Home
LOGIN
REGISTER
LOGIN
REGISTER
Seeker
Test Elaboration probability model (Central vs Peripheral route)
Agenda
QUESTION 1: What does the Elaboration Likelihood Model (ELM) postulate?
Explain that there are two routes to persuasion
Describe the types of emotions that affect persuasion
It indicates that the length of the message determines the route
Indicates that there is only one route for each individual
2nd QUESTION: What condition favors the use of the central route?
When people have no prior knowledge
When people don't have time to think
When people are motivated and empowered
When people ignore the message
QUESTION 3: What is a characteristic of attitudes formed through the central route?
They are less resistant to change
They are more superficial and emotional
They are stable but not very durable
They are more durable and resistant
QUESTION 4: What happens when motivation and ability are low?
The central route is followed
The message is not processed at all
The peripheral route is used
The attitude does not change
QUESTION 5: What type of signals influence the peripheral route?
Verifiable scientific data
Logical and structured arguments
Heuristics such as source or message length
Opinions of proven experts
QUESTION 6: What role does motivation play in the central route?
Determines whether a person uses heuristics
It does not influence the processing of the message
Increases the probability of following the central route
It depends on the emotional reaction
QUESTION 7: What happens when a person is distracted or tired?
Process content faster
Tends to use heuristics better
Use the central route more easily
Its processing capacity decreases
QUESTION 8: What advantage do attitudes formed by the central route have?
They are less susceptible to change
They are difficult to remember
They are not related to behavior
They are more predictive of behavior
Send
This test is only available to students who have purchased the course
INCORRECT QUESTIONS
Previous
Next
Are there any errors or improvements?
Where is the error?
What is the error?
Send
