Test Elaboration probability model (Central vs Peripheral route)

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Test Elaboration probability model (Central vs Peripheral route)

QUESTION 1: What does the Elaboration Likelihood Model (ELM) postulate?

2nd QUESTION: What condition favors the use of the central route?

QUESTION 3: What is a characteristic of attitudes formed through the central route?

QUESTION 4: What happens when motivation and ability are low?

QUESTION 5: What type of signals influence the peripheral route?

QUESTION 6: What role does motivation play in the central route?

QUESTION 7: What happens when a person is distracted or tired?

QUESTION 8: What advantage do attitudes formed by the central route have?

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