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Test The theory of cognitive dissonance (Festinger)
Agenda
1st QUESTION: What does the Theory of Cognitive Dissonance seek to explain?
How quick decisions are made
How new information is acquired
How coherence is maintained between cognitions and behaviors
How we learn by imitation
2nd QUESTION: What causes the state of cognitive dissonance?
Emotional harmony
The contradiction between thoughts and actions
Information overload
Lack of motivation
QUESTION 3: What motivates people to reduce dissonance?
The desire to please
Social pressure
Psychological discomfort
The need for approval
QUESTION 4: What is one way to reduce dissonance?
Change the physical environment
Suppress negative emotions
Change a cognition or behavior
Ignore the problem
QUESTION 5: What happens in the justification of effort?
What is easy to obtain is valued more
Difficult experiences are rejected
The effort is justified by overvaluing the result
Effort is avoided whenever possible
QUESTION 6: What happens after making a difficult decision according to the theory?
Immediate satisfaction is experienced
Permanent confusion occurs
Dissonance increases without resolution
What is chosen is magnified and what is rejected is minimized
QUESTION 7: What does the Festinger and Carlsmith experiment illustrate?
The power of obedience
The role of minimum reward in attitude change
The influence of memory
The effectiveness of punishments
QUESTION 8: What kind of change can induced complacency produce?
Can strengthen prior belief
Can generate resistance to persuasion
Can cause a change in attitude
Can increase external motivation
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