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Test The persuasive source: credibility and appeal
Agenda
QUESTION 1: What factor most influences persuasion when the audience is not motivated?
A source with many arguments
A very physically attractive font
A source with high credibility
A source that uses technical language
2nd QUESTION: What aspect defines the reliability of a source?
Your knowledge of the subject
Your motivation for speaking
Your intention to sell
His impartiality and honesty
QUESTION 3: What is meant by experience in a source?
The number of followers
Your knowledge and competence
His clothing and appearance
His tone of voice
QUESTION 4: Which of the following is an example of source appeal?
Present statistical data
An expert with solid arguments
An attractive celebrity
An academic study
QUESTION 5: Which route has the greatest influence on surface attractiveness?
Logical path
Visual route
Peripheral route
Analytical route
QUESTION 6: What happens when audience engagement is high?
The attractive font persuades more
The audience is carried away by sympathy
The quality of the arguments is analyzed
Aesthetics gains importance
QUESTION 7: What type of source is most persuasive on the peripheral route?
A little-known source
A source with conflicts of interest
An attractive or recognized figure
A neutral medium
QUESTION 8: What strategy do advertisements commonly use to persuade?
Handwritten messages
Extensive technical arguments
Robotic voices
Attractive celebrities or models
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INCORRECT QUESTIONS
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