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Test The persuasive source: credibility and appeal

QUESTION 1: What factor most influences persuasion when the audience is not motivated?

2nd QUESTION: What aspect defines the reliability of a source?

QUESTION 3: What is meant by experience in a source?

QUESTION 4: Which of the following is an example of source appeal?

QUESTION 5: Which route has the greatest influence on surface attractiveness?

QUESTION 6: What happens when audience engagement is high?

QUESTION 7: What type of source is most persuasive on the peripheral route?

QUESTION 8: What strategy do advertisements commonly use to persuade?

This test is only available to students who have purchased the course
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