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Test Analysis of consumer behavior and experience

QUESTION 1: What is a distinctive characteristic of sports fans according to the text?

Irrational and extreme loyalty to their team colors
Quick abandonment of the brand in the face of a defect
Preference for tangible products
Strong tendency to switch teams based on results

QUESTION 2: What key difference does the text mention between the sports sector and business markets?

Greater emphasis on product quality
Competitors cooperating to create the show
Less need for mass advertising
Customers who quickly abandon the brand

QUESTION 3: According to the psychological progression model, what is the third phase in the relationship with the brand?

Initial scouting
Temporary curiosity
Emotional connection
Absolute loyalty

QUESTION 4: What is the objective of advertising campaigns, according to the text?

Reducing logistics costs
Increasing in-person attendance exclusively
Encourage the subject to climb the behavioral pyramid
Replace experience with merchandise

QUESTION 5: What is one logistical requirement for the remote audience mentioned in the text?

Request free tickets
Requiring shipping and delivery times
Prefer tangible products
Adjustments that align with international time zones

QUESTION 6: What practice do organizations recommend to build loyalty?

Avoiding visual campaigns in mass media
Collect and analyze data on audience preferences
Reducing merchandise sales
Ignore the fan experience

QUESTION 7: According to the summary, what attitude do Atlético supporters maintain in the face of prolonged crises?

They leave the institution immediately
Seeking business alternatives
They maintain a fleeting fan base
They support the institution even during very severe crises

QUESTION 8: According to the text, what is the desired outcome of transforming a casual observer?

Building unwavering loyalty
Exclusively increasing the remote audience
Reduce interaction with the brand
Prioritizing immediate ticket sales

This test is only available to students who have purchased the course

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