Create your own brand as a coach

Surely you ask yourself, why do I need a personal brand?

First of all, we are facing a digital audience that, from visuality, recognizes itself and familiarizes itself with the elements it finds in the networks. Your personal brand would help them to recognize you and you as a coach to represent yourself with a first impression on the networks. A good brand can be the most important link in your business and possibly all your success as a mentor is behind a name with a curious visuality. In addition to attributing reliability and credibility to you in the job market, you leave your professionalism in the client's mind.

The terrain

We can start with things that concern you, what do you want to propose to customers, or particular specificities of your type of business such as representations of formal objects that indicate at a glance what it is; play between the letters of your name or that of your company, use colors or not.

There is an immense diversity of possibilities that you can adjust to your needs and those of any client. An important factor is creativity, you should not discard an idea no matter how simple it may seem. Then remember that it must look pleasing to the eye, it must please and attract attention. You can seek the help of professionals in the field of graphic design to make your proposal more exquisite and even guarantee the visual aesthetics you propose.

Tell a story.

It is not enough to have an attractive visual to achieve a strong brand, it is also necessary to have something to tell, to leave a trace of history, and a possible reference for others. That is why it is important to have well defined your objectives, purposes and goals that you have followed to become an entrepreneur and the future ones about how you see your company after some time.

It is not necessary to copy the story of others, but tell your own story, your first ideas, your beginnings. The most important thing is that you explain what your business is for in society. Remember that this is not only about earning income but also about generating value.

You can mention testimonials from colleagues, close friends about your performance in some important event to help support the socialization of your brand and generate more trust.

Networking.

Within the networks there is a lot of diversity of content. Try to focus only on content that can bring you professional and human intellect, and why not, in others that bring you well-being. Keep in mind that every minute you spend on the Internet is time that we are not in the real world and it will be good to use it for the benefit of your learning. Take care of the interactions in all types of publications, as well as the comments you make, spelling and writing.

From now on you are a public figure and you will feel more comfortable if you avoid controversial content such as political or other topics.

It is very important that you take care of your image in social networks, as this is the reflection of a trustworthy person that a client needs to see. For these cases it is always advisable to use several profiles; one personal and other business profiles where you can feel comfortable to interact freely in a comfortable environment separate from work.

The marketplace

Surely you think we are done with these tips, but there is still more to do than you think. You can rest for a few minutes but do not fall asleep at ease.

In the world things have a period of creation, development and end. Well, we are at the stage of creating your brand as a professional business coach, not to mention that we are only talking about visualization mechanisms, there is still a lack of intellectual content that would be part of your personal arsenal, but good!

The labor market, how to enter the labor market in a professional way?

There are several ways to insert yourself through the various digital platforms, since we are working in that area. A good platform is Linkedin, a social network recommended for business use in business and employment. Although you can use the one that suits you best. Fill in all the necessary information. Invest in high quality images. Highlight your skills and position yourself. Keep in mind that a personal brand is a competitive advantage that differentiates you from others and by doing so you are showing the possibilities of your profile and the added value you bring.

Beyond the networks, your brand can offer you the possibility to connect and meet other people outside the workplace who may be interested in your experiences and knowledge according to the content you create, we can also introduce you to events, fairs and conferences where socialization on a personal level can open many doors, as you can work on trust and empathy in person.

Keep in mind that your personal brand will distinguish you among millions in the market and it should be invaluable for you to know how to carry it with authenticity and your own style because each person is a universe and has something to contribute and benefit others.

Create your website

As we have mentioned before, create your website. The way to consolidate all these steps and solidify your personal profile is to place them on a page. Don't forget to make it professional. Use images that describe or symbolize your work and its development in the business field, be selective with typography, colors, the distribution of the necessary amount of information and concordance, in general the design and start generating content. You can advertise through video or audio (podcast), good methods in these times used by professionals. Don't forget the references and testimonials from other clients. Socialize it through publications in blogs of other colleagues and friends with whom you have collaborated to gain more reach. If possible, seek help from marketing professionals to create it, do not skimp on costs, remember that you are making an investment in yourself.

Leadership

An important skill in all personal branding today is leadership. A person with leadership traits is able to connect people with a single purpose, coordinate work teams and has the ability to listen to others and act in due course.

Being a leader, knowing how to determine what is right and what is wrong, making decisions, is not taught in any university or course you pay for, it is an ability that some have and others do not; but it is also cultivated with time and experience, so as a business coach, you must begin to shape your personality to become an exemplary role model for your peers and colleagues. Be yourself, without masks of other people's identities.