Fear of rejection

When our product or service is about to be launched on the market, it is normal to experience a certain fear of rejection or of not having the acceptance we expect. Although this feeling is very normal, we must learn to manage it intelligently, so that it does not interfere in the development of our business. Rejection must be accepted as an existing possibility, not all people have the same tastes and do not have to value our work in the same way.

You do not have to focus on pleasing everyone's desires, focus on the particular tastes of your market niche and collect only the opinions that are useful for the improvement of your company. Criticism is a constant that will always be present, regardless of the quality with which you work. Learn to deal with rejection and it will no longer be a problem for your company. In this guide we will be talking about the fear of rejection and how to learn to handle it so that it does not interfere in our business processes.

You don't have to be liked by everyone. Focus on your customers.

No matter how big your market may be, it will always be limited by those who share the same needs and seek access to a standard of quality according to the solutions provided by your company. If you try to offer something that is to everyone's liking, chances are that you will never be able to specialize your clientele or make them loyal to your business.

What for some may be a great product for others may be a bad option, here many factors come into play such as quality, price, personal perceptions, among others. In the same way that you ignore the products or services offered by other companies, because they do not seem to be the best option to meet your needs, others do the same with your company, which does not mean that your product or service is not of quality.

Respond to the tastes of your potential customer

Your main interest should be focused on identifying your potential customer and responding to their tastes. Your potential customer is the one for whom your product or service is specifically designed. This is the sector you should focus on pleasing and not the entire mass of the market that could generate negative opinions even if they have not interacted with your company's services or products. Although the opinions of the market are important, you must learn to discern between the opinions that provide you with informative value and those that are generated by sectors that are not representative of your clientele.

You will always have critics

If there is one thing you must accept as soon as possible, it is that whatever you do, you will always have critics, regardless of the quality of your product or service. None of the world's largest companies, not even those with the highest annual sales, escape criticism from the market.

You must learn to deal with this phenomenon, because one of the things that comes with being exposed to the public is having to accept the criteria of different social groups that do not necessarily share your tastes, values or opinions. If you let each of these criticisms affect the way you work, you will not be able to take over any market niche, because no matter how hard you try, you will not be able to please everyone.