How to introduce yourself to a customer

Well. Reviewing the above situation, we have been able to focus on a company that for various reasons has been forced to restructure its previous hiring workforce.

Now. You are on the outside. You are not part of the company as in the previous example, but you are a Coach looking for clients to provide your services. You have to sell a product that, in your opinion, can help the social functioning of a company and increase its sales. You know that this new company does not have a business coach.

Media

The first question is: How to deliver the presentation? There are several ways; there are the means of social networks, through a phone call, email or it can be in person depending on the type of circumstance and context, in addition to the type of product and its purpose.

In this case we will use social networks, since we have a wide range of visuality, connectivity and interaction registered for consultation. It is something simple these days, someone wants to know something about you and searches for your personal or business profile on social networks and that's it; images, videos, comments, trajectory, performance and reach.

With proper information management we can clearly understand our offer as a business coach, and the main driver of how to sell is communication.

We start selling from our profile:

• Who are you?

• What do you do?

• How far can you go?

Strategies

Nowadays there is a wide variety and diversity of offers and products in the commercial market. The effectiveness of the sale depends to a large extent on the experience provided to the customer.

Regardless of the optimal quality of the product, the salesperson is primarily responsible for controlling the results and where he/she wants to direct the overall experience.

Here are some essential aspects to study in the field of negotiation to which you need to pay attention:

• Define what you are selling.

• Define your potential buyer.

• Do your research before starting a conversation.

• Very important; generate empathy.

• Create value to your product and then sell.

• Negotiate adapting your approach to the buyer.

• Taking into account psychological aspects, ask questions and listen.

Deception

It is of utmost importance to maintain a positive, charismatic and prosperous attitude during the whole sales process or commercial exchange. As a salesperson, a Coach must provide the client with productive communication and know how to listen to their needs in order to offer possible solutions.

Most often we do not obtain satisfactory results in a first contact with potential customers, they do not take into account our proposal or do not buy. All these issues require time, it is necessary to enjoy the process as an experience and maintain the expectations of well-being. At the moment the study in the field of business is primordial and endless. Think that each client is a new beginning where you have the opportunity to correct mistakes and continue.

Communication

Communication is an indispensable resource because it provides the buyer with a favorable state of empathy and trust with the seller, being able to learn about his trajectory and possibilities, references and capabilities to help achieve better sales for your company or integrity in a service.