Change management cycle

The change management cycle in companies is one of the most important adaptation strategies for organizations in general. In a market that is constantly evolving, it is necessary to know how to develop taking into account the change that we must face at all times, which is why educating ourselves in change management is so important if we want to remain competitive at all times.

In this guide we will be addressing the basic aspects that revolve around this concept. In this way, as a coach, you will be able to educate your clients in one of the most essential team skills when it comes to obtaining positive results in the face of competition.

What is change management?

Change management is a strategy based on anticipating a series of actions to be taken in the event of significant changes in the market that require us to act immediately. These strategies will be directed to the members of the organization, who in the end are the ones in charge of knowing how to make the pertinent changes in order to remain competitive in the market.

Examples of these strategies include changes in company structures, which may arise due to accelerated company growth or the need to enter international markets.

Create change strategies in line with your company's projection.

One of the ways to foresee with greater accuracy what your company will need in terms of adaptation is to follow the vision and the path outlined in the company's objectives. As we said before, a company can experience strong changes when it undergoes an accelerated growth of its structure. If your business plans to enter new markets, this means that you must have a prevention strategy in place beforehand that will allow you to increase the number of employees without making mistakes in the process.

Perhaps for this, you should already have a well-trained human resources department in place, with candidates to fill the jobs already pre-selected. You may also need to adjust budgets to cover the new salaries, have leaders in place to help you train the new staff, etc.

Create strategies focused on market development

Knowing how to read the market in time will allow your company, product or service to survive the coming changes. There are many top level companies that have gone bankrupt because they did not know how to interpret market signals in time. This is a process that will depend a lot on your personal development and the degree of training you have invested in yourself, in knowing your business and your market. Cell phone companies that did not know how to adapt their product to the new smartphones were forced to go bankrupt, this happens in all markets.

To prevent your company from taking paths like the ones mentioned above, you should have a sector of your company focused on research and development of future technologies that are in line with market demands. This way you will be able to update quickly when the market becomes obsolete.

This applies to any type of product or service, whatever the industry.

If for example your business is to sell your services as a coach, you may detect a certain trend in the market towards mobile applications in the interaction with customers, if so, the appropriate measures may be aimed at investigating what is the best way to enter the market with an application that allows you to interact with your customers and provide the best remote service.