The mission of my business

The mission statement or business mission is a succinct and specific statement of your objectives. It functions as a clarifying and focused framework of your thoughts, feelings and actions that you plan to put in place to make your business work. It is a direct representation of you as an entrepreneur.

Your business mission should have an organic quality, growing and adapting with your business. The degree of usefulness of your mission will be directly proportional to the use you make of it.

Characteristics of the business mission

The business mission statement is usually short, focusing on what your company can do for others. It takes into consideration the changes you can bring about in your environment and the environment of others through your venture.

The company's mission statement is very useful in linking your company's goals with the methods you will use to achieve them. That is why it is an essential tool for establishing your business identity.

If you are going to use as your brand identity your own persona, you must ask yourself: who am I as an entrepreneur? The business mission is specific to you and communicates to outside observers what your venture wants to achieve and how it intends to achieve it. It is like a one-line statement of your identity and that of your business. It answers the main reason for the creation of your company.

Examples of business missions

Here are three examples of business missions to give you a better appreciation of what they can convey and how they do it:

• Example #1: The business mission of the U.S. multinational company Starbucks, which specializes primarily in the sale of multiple coffee preparations is: "To inspire and nurture the human spirit: One person, one cup, and one community at a time

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  This mission not only speaks to their purpose for existing, but also conveys to you a quality of healing and wellness. This can mean that the customer will feel more identified with the brand and that by consuming your products, they will be nourished physically and spiritually.

• Example: In this example the business would be a fitness gym that also has health coaches. In this case the mission is: "To inspire healthier living habits through physical exercise and a balanced diet

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  Here you can observe the characteristics I mentioned above, such as brevity and specificity, which encompass in a single sentence what we want to convey and the defining quality of the business.

• Example: This mission you choose to project your intentions to your customers at the beginning of your venture will not be unique and unchangeable. As part of your business plan it will also be fluid and adaptable to change.

  The mission in example #2 may change with time and new needs to become: "Inspire mindset changes and to redesign your lifestyle through proactive and healthy actions

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  Here the mission was expanded a bit to be able to encompass more actions, not only physical exercises and healthy eating, but also to venture into the market of online courses, life coaching and others.

Importance of the business mission

From the moment you establish your mission and place it as the pointer of your business and your decision making, any doubt you have about an action to take will be solved much easier. You just have to ask yourself if what you are going to do is in tune with your mission.

Keep in mind that the mission is not just for the business. You can choose one for yourself as an entrepreneur. It is an ideal tool to define