Keep your customers motivated

Motivation is one of the most powerful forces that exist when it comes to carrying out large projects. When we are motivated we are able to work with greater impetus, increasing our productivity and maintaining an adequate state of mind. Motivation, as part of our emotions, belongs to the irrational side of our brain. That is why motivation must be worked through emotional control techniques, where we form a series of elements that are necessary to awaken our interest to meet the objectives we have set.

Knowing this, the coach has the moral and professional duty to keep his clients motivated. If the motivation of our clients is high, the probabilities that the knowledge we have transmitted will be received with greater effectiveness will increase, as well as the probability that the implementation of this knowledge will generate more profitable results for the client. During the development of this guide we will be addressing one of the most important topics related to effective strategies to keep our clients motivated, so that you can put your work into practice more effectively.

Setting important goals

During the first coaching sessions with our clients, we should be interested in knowing what their goals are for running their business. Depending on how important their goals are, the more important elements the client will find to keep them motivated.

When we refer to important objectives, we are not referring specifically to making a lot of money, although money can be a good motivation, there are immaterial elements of greater strength and emotional impact.

It is not the same thing to want to earn a lot of money, to think about being able to help our family financially, to offer a good education to our children, to help our friends, among others. Remember that motivation is a feeling, so the elements of personal and spiritual satisfaction are usually more powerful in generating it. Each person has his or her own particular goals and desires or wishes, help your client discover his or her own and use them to set weight goals that will help him or her stay motivated.

Keep track of your client's progress

When we have long stretches where everything goes our way, we come to see it as an everyday occurrence. That's why the first setback is enough for our mood to drop and we lose motivation to continue. A very effective strategy is to keep track of the progress that has been made up to this point. Mark the starting point and the conditions in which your client started and write down each of the milestones that are generated along the way.

This will allow your client to remember, in the face of adversity, how he/she started and all that he/she has achieved up to this moment. Making him notice his progress and the long road he has traveled can be more than enough to mold his thoughts and make him find again the motivation he needs to keep achieving his goals.

Help him to forgive himself

The road to entrepreneurship is littered with mistakes and stumbles. Being too harsh in the way we judge ourselves can be counterproductive to maintaining the right frame of mind. Talk to your client about failure and mistakes, so that he/she learns to perceive it as a normal element and does not go overboard when it comes to blaming him/herself. Learning to forgive oneself is part of knowing how to accept that the possibility of failure will always be present, regardless of how well we manage our business.