How to gain the trust of customers

As we know, we human beings take months and even years, resources and time to build an architectural construction. Yes, we take time to build; but... how long does it take us to destroy what we build? In the blink of an eye. The same happens with interpersonal relationships, family, friends and business. This is why we become a crystal ball on fire. In the same way ''trust'' works; a key element to establish a sustainable working relationship and satisfied customers. In the case of business as in life in general, the evolutionary chain of socialization and integration encourages us to always gain this precious customer trust and not to lose it. We are not only talking about making a successful sale and generating revenue, but also about establishing an empathic exchange during and even after the process.

Values

Provide value and then sell. The value we are talking about here is not monetary but human. The customer needs to find himself in a feeling of security, sincerity, commitment and loyalty even in insignificant moments such as sharing a cup of coffee to close a deal. The mood as well as the required mastery of the topic of conversation needs to be under your control. The goal should be to establish long-term exchange and for this it is vital to deliver what is promised. It is effective if you do not want to lose or spoil the customer's trust in you, your brand or your company.

Tools

To put into practice how we can visualize ourselves to the world and as part of a presentation we propose to gain the trust of customers we will see here these tools that give the feeling of being in front of professionals:

• Professional website

• High quality promotional material

• Corporate e-mail

• Media

• Building a strong brand

• Testimonials from satisfied customers

• Sincerity

Professional website.

A professional website with good image work and a custom domain name is an excellent start to attract clients because there will be a lot of your information and work to socialize. It is good that you take special care to details such as the words you will use and the spelling, what kind of images, if you need them, even which design is more coherent to your business.

High quality promotional material

If you are going to promote your business with materials such as business cards, brochures, flyers and invoices, it is important that they are designed and printed in high quality. Many times we give prospective customers that business card that contains some of the contact information. It is a sign of your company's professionalism that this type of personalized treatment makes the best impression.

Corporate e-mail

This is a way of letting the client know that the topic of conversation is about work and, as in the previous examples, you should not neglect the organization. Here the coherence and concordance of the messages must be of high priority, as much as the spelling.

Means of communication

If possible within the budget at hand, it is key to use advertising in traditional media such as television or radio. A special approach to the public of our product or service from the comfort of home.

Build a solid brand

You must have the customer's best interests at heart and demonstrate an ability to deliver what you promise in the agreed time frame. Customers will realize that your brand is authentic and that will turn them into repeat customers.

Share testimonials from satisfied customers

Something relevant after the offer we make are the references we can give, especially from customers who are satisfied with the deal or the product. Reminiscing about previous good experiences can give the new potential customer confidence that the business can be profitable and serious.

Sincerity

You must know how to listen to the needs and doubts of customers as well as the criticisms they have about the details. Paying attention to their concerns will make the exchange more empathetic. Being sincere in business will give you a step up in professional level that you cannot imagine, since it brings great credibility to your work and person.

Vision

Surely you wonder why so many requirements to achieve a sale or a consultancy. As a business coach you must have a wide repertoire of tools that allow you to develop your insight to attract people's energy and trust. These and many other aspects that you will learn for yourself during your work experience in the field will help you build a reputation that sets you apart from any other type of business. People need you, they need your expertise, you will become their compass, and they will need your vision to keep the business afloat. They will trust you.