Your Online Presence: Digital Audit and Cleanup

In the digital age, your online footprint is an extension of your resume.

Employers frequently review candidates' online presence to make sure they are responsible and fit the company's image.

Therefore, it is crucial to conduct an audit and "clean-up" of your digital presence prior to interviews.

Google your name: What comes up?

The first step is simple: Google yourself. Check the results that appear on the first few pages.

Are they professional, is there anything negative or compromising? Make sure the public information about you is consistent with the professional image you want to project.

Review the privacy and content of your Social Networks (Facebook, Instagram, etc.).

Review all of your personal social networks. Make sure your privacy settings are appropriate, limiting public access to personal content.

Most importantly, review visible content: photos, comments, shared posts.

Remove anything that may appear unprofessional, offensive, or show inappropriate behavior (such as drunken photos or negative comments about previous employers).

Remember that even with private profiles, information can be leaked.

Optimize your LinkedIn profile

LinkedIn is your professional social network par excellence. Make sure your profile is complete and up-to-date. Use a professional photo.

Check that the information about your experience and skills is consistent with your CV.

A well-kept LinkedIn profile demonstrates professionalism and makes it easier for recruiters to find you and validate your information.

Common mistakes to avoid

When managing your online presence, avoid these common mistakes:

Not having an online presence: Nowadays, especially LinkedIn, it is almost indispensable. Total absence can generate mistrust.

Unprofessional photos: Especially on work networks such as LinkedIn, avoid casual, vacation or pet photos.

Offensive language: Avoid comments, publications or interactions that use vulgar, discriminatory or offensive language.

Negative comments: Never post negative comments about employers, colleagues, clients or even your school.

Fake names or aliases: Use your real name on professional profiles so employers can find you and verify your identity.

Summary

Your online footprint is an extension of your CV. Employers review your digital presence. Conduct an audit by "cleaning up" your image before interviews. Google yourself.

Review the privacy and content of your personal social networks. Remove any photos, comments or posts that appear unprofessional, offensive or inappropriate.

Optimize your LinkedIn profile; it should be complete, up-to-date and have a professional photo. Avoid casual photos, offensive language or negative comments about previous employers.