Audio in online meetings

In online meetings, creating a customized visual identity involves technical principles such as visual consistency, color psychology and a user-centric approach. This allows you to convey a professional image, establish a stronger connection with the audience and stand out in meetings.

The design, choice of avatars and use of emojis also influence perception and visual communication. By considering cultural aspects, we can leverage the potential of avatars to enhance the experience of our interactions.

Persuasion tool: The image is a powerful tool for persuasion. This assertion is supported by the following aspects:

• Visual processing is an innate and highly developed function in the human brain, responsible for communicating approximately 90% of information to the brain.

• Images have the power to evoke instantaneous and profound emotional responses. For example, an image that conveys joy or success may generate a positive emotional response, while an image depicting a problematic situation may elicit empathy or concern.

• Images have a significant impact on memory and learning. It has been proven that we remember visual information better than textual information, as images are stored in long-term memory and are more easily connected to other concepts.

Influence on persuasion: A Stanford University study showed that people are more effective at persuading when they use relevant images in their presentation.

Visual identity: The choice of colors in our visual identity can have a psychological impact on how others perceive us. Each color has subconscious associations and meanings that influence our image. Here are some examples:

• Blue: Associated with confidence, serenity and calmness. It is used by companies that desire marked credibility, such as Facebook, IBM and Samsung.

• Red: A vibrant, energetic color that evokes passion, excitement and power. It can also reflect urgency and capture attention. It is used by brands seeking to stand out, generate excitement or warmth, such as Coca-Cola, Netflix and Red Bull.

• Green: Provides a sense of harmony, health and sustainability. It is commonly used by companies related to the environment, healthy eating and wellness, such as Starbucks, Whole Foods and Animal Planet.

• Yellow: Yellow evokes joy, optimism and energy. It is a color used by brands that want to express fun, creativity and positivity, such as McDonald's, Snapchat and IKEA.

• Black: Black is an elegant and sophisticated color that evokes power, formality and exclusivity. It is widely used by luxury brands and high-end products seeking a sense of prestige and distinction, such as Chanel, Nike and Apple.

The impact of avatars and emojis: In virtual meetings, it is important to analyze how the choice of emojis and avatars affect perception and visual communication. To better understand this topic, we will explore the following points:

• Avatar design encompasses visual elements, colors, details and styles that influence the perception of par