Main errors in video discourse

The strategic management and distribution of your videos are essential elements to maximize their potential and stimulate the growth of your business.

In this sense, it is essential to identify the right time to maximize sales opportunities. This will allow you to generate anticipation, synchronize with relevant events and keep abreast of trends in your industry. These actions will give you a significant competitive advantage and increase the chances that your videos will have the desired impact and translate into successful results.

Timing: Take advantage of the optimal time to launch your online videos and maximize your sales opportunities. Take into consideration the following:

• Some products have a specific seasonal demand, such as holiday decorating tutorials that are more sought after before Christmas. By taking advantage of that season, you strategically position yourself to capture the attention of people interested in decorating their homes at that time.

• Generating anticipation through pre-marketing strategies increases the likelihood that people will be interested in investing in your content once it becomes available.

• Synchronize with relevant events or dates in your industry or niche. For example, if you sell healthy recipe videos, you can release content related to diet and exercise at the beginning of the year, when many people set health and wellness goals. By aligning your videos with key events or moments, you can capitalize on people's interest and willingness to seek out related content."

• Track current trends: Staying on top of current trends and events in your industry or niche is crucial to identifying sales opportunities. For example, if you offer at-home workout videos, you can take advantage of the growing popularity of at-home exercise routines and launch content in response to that trend.

Platform: Select online sales platforms carefully, considering the following aspects:

• Targeted audience: Choose online platforms that align with your theme to reach a highly relevant audience and increase the chances of sales.

• Control over brand and content: Using your own website as a sales platform gives you greater control over your brand and content. You can set your own pricing policies and promotions. However, keep in mind that this option may require more resources and effort compared to using existing platforms.

Marketing strategy: Defining a solid marketing strategy is critical to effectively promote and sell your d