How to improve discursive skills

To communicate today, the choice of the right words is not enough, since the visual aspect has a great impact on the message to be conveyed. The 21st century has brought a wider use of mass media, which requires communicators to have basic knowledge of resources that complement the information and that, on many occasions, define the quality and scope of the message. To be a good communicator in this era marked by social networks, it is essential to have skills that ensure your presence in front of increasingly demanding audiences.

The most important resource: To be a successful communicator, it is necessary to consider several aspects, the message being the main one. This is the element that captures the public's attention, whether in person, through radio or television interviews, or on digital platforms, such as social networks. It is essential to respect the codes of each medium and, as far as possible, create your own style in your profession, therefore, having effective phrases that adapt to the target audience, knowing how to use humor appropriately and always respectful, can generate excellent results.

The skills of an effective communicator also include the ability to deliver information accurately, without overwhelming the audience with unnecessary details or complicated technical language that may diminish interest. A good message should be honest, courageous and express emotion, with action words generating the most interest.

Aspects to bear in mind: When a communicator carries out his work, it is essential to bear in mind that his audience is made up of human beings. Placing this consideration in the first place, gives greater value to their role and, at the same time, brings respect and enjoyment. In addition, it can help reduce any anxiety or nervousness you may feel around unfamiliar people. With this principle in mind, it is advisable that you:

• Learn to rearrange the message to avoid being negative, whenever possible.

• Develop the ability to listen carefully to questions, to provide the appropriate response, and to be courageous in accepting that you do not know the answer to some of the information requested.

• Prepare ahead of time, and make notes if possible.

• Be natural and spontaneous; if you need to drink water, for example, do so.

• Avoid gestures and postures that may distract the audience and detract from the message, such as being too stiff, or moving too much.

• Make sure you have a large vocabulary and use language in a respectful manner. In addition to demonstrating professionalism, your profession also has an educational function, especially with the younger generation.

• Your tone of voice and the energy with which you address the audience should be in tune with the type of message you are sharing.

• The look is an important aspect to convey your message effectively.

• Pay attention to the makeup and attire you wear, as they can reinforce or weaken the message you are trying to communicate.

Transmit quality messages: The skills of a communicator help you to do your job effectively and with less physical wear and tear, which is also an aspect that should not be neglected, so that your work fulfills the objective of updating and training people eager to receive information. It is important to point out that social networks allow handling codes that continuously reinvent the art of communication, forcing word professionals, including young "youtubers", to assume their work from social responsibility, given the great reach they have. It should never be forgotten that, while a communicator using the right tools can be charming, working either from home, a television studio, or in the middle of nature, the most important thing is to add value to the lives of those who generously devote their time and attention.