Stories in acceptance discourses

Telling stories during a speech is one of the most efficient narrative resources to connect and empathize with the audience. In the case of acceptance speeches, the rule does not change, you just need to know how to adapt the story to the space and moment of the speech. Taking as a reference the general guidelines for the elaboration of a story and molding its structure to fit your speech, you will be able to enhance the impact of your message and reach your audience with greater intensity.

During this session, we will be looking at some of the general ideas you can consider when including stories in an acceptance speech. In this way, you will deepen your knowledge of this important communicative act.

Include stories about the process: More important than the results you have achieved, is the process you went through to achieve what you are being rewarded for today. Including this type of stories will allow you to transmit a message full of positivity. It is a way to let your audience know that we can all achieve what we want, if we dedicate constant work and effort to it.

When you are writing these stories, remember to reflect what your emotional state was at the time. Include names of people who were decisive along the way and show gratitude to those who in one way or another have contributed so that today you have the results you are presenting.

Use anecdotes during the work: Surely you can remember some funny or interesting moment that has arisen during the process you have gone through. These types of anecdotes allow you to connect with the audience very easily. People like to perceive honesty and simplicity in those who speak to them. When you tell this type of story, you must show yourself as a person who is as human as anyone else: who laughs, has stumbles, shares with friends, etc.

If you are being honored as a public figure or your audience is a follower of your work, they may idealize you or perceive you as an outsider. This can create barriers that make it difficult to connect with your audience. Anecdotal stories are a good strategy to generate strong empathic bonds with the audience, as they show your human and social side.

Reflect how you felt before you started the presentation: Another idea that can be interesting when including a story in your acceptance speech is to tell about how you felt before coming to your presentation. Here you can be honest, reflect your nerves and expectations. This is a space where you can reflect your humble side, because although you have good emotional control, you also suffer from anxiety at the thought of being honored in public.

Work on your stories to capture the audience's attention. Exchange with them in an honest way. It's okay to ask questions or try to get feedback from your audience. Always keep in mind that stories are one of the best storytelling devices when used intelligently. If you include a story in your speech, think about what you would like to hear if you were part of that audience. Empathy is the tool that will direct you toward creating enjoyable and engaging stories.

Speak naturally and express yourself as if you were sharing with friends. Remember that acceptance speeches have a thank-you purpose. All those who share this space with you are, in one way or another, showing respect for your work and trajectory. That said, work your speech to arouse strong emotions in your audience. This is the best way for them to remember your presentation fondly.