Speaking in the presence of cameras

Speaking in front of cameras, especially in a television studio, can be very stressful for some people. However, nowadays, both large corporations and start-up entrepreneurs rely on the media and digital platforms to reach the public and present their proposals.

It is well known that "what is not advertised, does not sell", so it is inevitable that those who move in the world of marketing take the big step of assuming the cameras of the different media as friends that will help them achieve success.

The need to share a message: It is possible to overcome the fear of the cameras if you understand the true importance of transmitting a specific message for yourself or for the entity you represent. Once this objective has been defined, it becomes a little easier to take on the task.

In the world of theater, a very practical method created by a famous director is used to guide the work of his actors through a few basic questions. This method is also very practical for dealing with everyday situations. The first question to be answered is: what am I doing and why?

The answer engages the person in the need to address the task. For example, when speaking in front of a camera, the answer might be, "I am speaking into a camera because I need to share with people information that will be of interest to them."

Whether you need to communicate an invitation to an art festival or the introduction of a new grooming product, it is crucial that people know about it, and you are responsible for conveying this information. If you can do this effectively, many will benefit, otherwise it will be a waste of time and resources.

The camera: A great ally: When it comes to speaking in front of a camera, whether in a television studio, with a home video camera or even with a cell phone, there is a common element: the need to convey a message to another person. This factor must be taken into account at all times when using this valuable resource.

It is important to have a frame of mind that favors the action, because definitely, one must be convinced that the camera is not an enemy, but a great ally, which can be used for the benefit of oneself and others, even from the comfort of home.

But to extract from this resource all its benefits we must prepare ourselves adequately and this will guarantee the necessary relaxation to achieve the best result. Some aspects that can help are:

• Whenever possible, prepare the information beforehand, so as not to be nervous for fear of forgetting something important.

• Take deep breaths before starting to record to help relax the body.

• Speak calmly, accentuating the necessary words to achieve a natural language and without fear of making mistakes.

• Maintain a relaxed posture, allowing a natural movement of the head and hands, just as if we were talking to someone face to face.

• Smile, as this helps to relax the facial muscles and builds confidence.

• Don't focus on striking a perfect pose, but on being authentic and spontaneous.

• Looking your best has nothing to do with beauty standards, but with sharing a message with others.

• The wardrobe should not be too flashy, nor should the background of the recording location, to avoid unnecessary distractions.

• If it is television, it may be useful to apply a little neutral powder on the face to avoid excessive shine on the skin, and be prepared to concentrate even more, due to the presence of more people in the studio.

Gaining skills in front of the cameras: Those who want to improve their relationship with the cameras should train themselves by recording one-minute videos and then review them to modify any aspect that is not to their liking until they are completely satisfied with the result.

Over time, you will notice how your confidence in front of the cameras increases, which will allow you to speak with ease and enjoy the process. This is important, as the positive energy you convey will influence the message you share with others. In addition, over time, this skill will become a strength that will open up a world of possibilities in your professional development.