Criticism as a technique

Criticism is a word that many people fear, since few people like to have their mistakes pointed out, forgetting that error is only a stage in the learning process. A communicator must cultivate an open mind to criticism, because when working for different types of audiences, he/she must be very careful in the way he/she expresses him/herself.

Having someone to point out your mistakes is an advantage that will avoid many difficult moments in front of the audience, and will increase your ability to analyze your work, gaining professional experience, and creating a unique style, which will bring you many satisfactions.

Grow from criticism: An effective communicator must maintain his interest in the work of his colleagues to stay updated and keep learning, but it is necessary that he expresses himself with respect when evaluating the work of others, and this includes the way he expresses his opinion and his ability to appreciate the personalized style of his peers.

As the saying goes, "put yourself in someone else's shoes", developing a sensitivity that will maintain good relations between professionals; for example, it is not fair to analyze the work of those who are starting out in the same way, and make the mistakes of all beginners. Although there are people who express their opinions aggressively, this type of attitude does not benefit anyone, since the main objective is to detect mistakes and learn how to overcome them.

Therefore, it is important to receive any criticism with an open mind and a desire to improve, rather than feeling attacked. Self-study and training through specialized courses will provide valuable elements that the communicator can use to better analyze the proposals he/she intends to analyze.

Watch to learn: Practicing this exercise helps to foster a learning environment that facilitates professional growth, and highlights the importance of focusing on the positive aspects of the material to continue using them as a basis for inspiring new proposals.

It is advisable to watch the video several times in order to discover all the details, and then focus on the parts that need to be improved, identifying mistakes. This approach not only helps to improve the quality of the work, but also helps to develop critical and analytical skills for more effective performance in the future.

It is recommended to maintain communication through social networks, to provide feedback about the work, highlighting the positive aspects and thus stimulating professional development. Some aspects that can be analyzed to get the most out of this exercise are:

• Use of language, if you have a broad vocabulary and convey the message accurately, which is evidence of whether you have adequately prepared for the presentation.

• Voice control, with its nuances and projection capacity.

• The pace of the presentation, as it must be understandable to all attendees.

• If he/she is natural and charismatic with the audience, from the respect; as well as the way he/she starts and ends his/her presentation.

• The communicator's body expression, including his movements, gestures, attire and general appearance.

Benefits of intelligent critique: This type of training helps develop skills to accurately analyze both one's own work and that of colleagues, improving the quality of work while cultivating an open mind to incorporate new knowledge.

Since communication is a dynamic profession, the speaker is faced with a variety of work proposals, which makes him somewhat vulnerable to unforeseen situations. However, you can overcome this by learning from the experiences of other professionals who have faced similar challenges.