Types of videos to be used

To improve our appearance in a video, it is necessary to understand the importance of visual image and how it can influence viewers' perceptions. The way we appear on camera has a noticeable effect on how we are perceived and how our message is received.

One of the key aspects of looking your best in a video is to look fresh and well-groomed. This involves paying attention to our physical appearance, such as skin care, hairstyle and choice of appropriate clothing. These aspects combine to project a more attractive image.

General tips: To help you look your best in videos, here are some tips you can follow:

• If the camera is placed in an inappropriate location, your image may be distorted. To avoid this, make sure the camera is placed at or slightly above your eye level. You can use mobile device mounts or place books under your computer to achieve the right angle.

• Check the background: Before starting the meeting, make sure there are no distracting elements in the background, such as unironed clothes or a wall with peeling paint.

• Prepare the environment: The place from which you connect should convey professionalism and respect for your interlocutors. Avoid showing a cluttered or noisy space and choose an attractive and tidy background.

• Look into the camera: During the video, try to look directly into the camera to make eye contact with your interlocutors.

• Dress appropriately: Choose clothing appropriate for the type of meeting and the objective you have in mind. Dress as you would if you were meeting someone in person.

• Wear sleeved garments: Short or long sleeved garments will always look more elegant and professional.

• Choose the right colors: Avoid using colors that blend in with the background and choose light shades that enhance your facial features and flatter you.

Highlight your face: To highlight your face and improve your appearance on camera, there are specific recommendations for both women and men:

• For women, you can opt to use light makeup that enhances your facial features. This involves applying a warm-toned foundation to even out the skin, defining the eyebrows, highlighting the cheekbones with bronzer for a healthy look, and using a neutral-toned lipstick to highlight the lips.

• Men can also improve their appearance on camera by taking steps such as making sure they have good lighting and adjusting the camera angle to avoid shadows on the face.

Lighting: Poor lighting can cast unwanted shadows on our face, which can obscure details and make our appearance look flat or ill-defined. On the other hand, proper lighting can highlight our facial features, add radiance to our skin and make us look more attractive.

Having good lighting softens imperfections and highlights our skin tone and texture. This can help our face look more luminous, radiant and overall more pleasing to the eye. It can also help avoid the appearance of harsh shadows that can give an unflattering look, such as shadows under the eyes or on the lower part of the face.

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