Become the solution of your customers - coaching sales

The service you offer as a coach is very valuable. The organizational and business sector has a high demand for this service, as they have recognized its benefits. It increases productivity without sacrificing the individual, aligns professional and personal goals and reduces work stress.

However, to access this market, you must be convinced of your value as a coach and what you can bring to the table. Establish yourself as the best solution for your ideal client. This is not about selling your services at all costs, but about showing the right people what you offer, how they will benefit from hiring you, and why they should choose you over someone else. In addition, it is important to define the ways to get your message to them. This is marketing, and to design a good strategy you need to be clear about your purpose and your target audience.

Why is a business coach important?

A business coach helps you find solutions and define exactly what you want to do. It acts as a professional companion, developing the necessary skills to face challenges through an action plan.

A business coach is essential when a client has a goal but does not know how to proceed or what decisions to make in certain aspects.

In established companies, the coach works with human talent to improve performance, motivation and communication, both individually and in teams.

The coach addresses practical questions such as: >What is my mission? >How do I structure my business model? >When do I need to make a profit? >How many customers do I need? >How to lead a team? >How to delegate? >How to delegate? >What product or service to offer? >How to communicate better? It also focuses on more subjective problems such as emotional blocks, fears, insecurities and stress.

With methods and tools, the coach identifies the client's motivations, challenges them to step out of their comfort zone, enhances their strengths, improves confidence and self-esteem, and sets ambitious but realistic goals.

People who may need a business coach

Business coaching is especially useful for entrepreneurs starting their business or for established companies looking to improve their performance. It helps to achieve business goals by working with key teams or individuals.

Some reasons to hire a business coach are:

• Clarifying the business vision and balancing it with personal goals.
• Launching a new business.
• Enter a new market.
• Create or launch a new product or service.
• Manage rapid business growth.
• Enhancing strengths and managing weaknesses.
• Problems in leading employees.
• Difficulties in communication.
• Preparing for a new role or position.
• Inappropriate behaviors that affect others.
• Problems analyzing the causes and consequences of their actions.

Tips for attracting customers

Today's consumers are better informed and better educated, which gives them more bargaining power. They only become customers if they believe they are choosing the best solution.

To attract customers, you must know what they want and where they move, and offer them a service that convinces them to choose you. Let your personality and values shine through in every message you send.

Some tips to succeed in the search for customers:

• Specialize in one topic: within business coaching there are many possibilities. Focus on an area that you master and are passionate about, to find a niche market.

• Define your ideal coachee: understanding your audience better will allow you to meet their needs. Ask yourself: >What kind of person needs my services? >What problem does he/she have? >How can I help him/her?

• Create your personal brand: positioning yourself as an expert in your field is key. Work on your visibility through marketing strategies, creating relevant content and building a solid platform such as a website or blog. Participate in events, seminars and workshops.

• Include different offerings: offering diverse options allows clients to feel in control of their choice. Create different packages and service levels according to needs and budgets.

• Offer free resources such as publications, infographics or videos to attract potential customers.

Charge for your services: Establish clear fees that reflect your perceived value. Offer full programs rather than single sessions and consider options such as partial refunds if the client is not satisfied.

Focus on the benefits of your service: Be specific when promoting your services, showing what the client will achieve and in what time frame. Clearly state the results they can expect.

Network with other coaches: networking and establishing alliances with other coaches can facilitate referral exchanges. Join coaching associations to expand your connections.

Ask clients for referrals: If you have had success with a client, ask them for referrals. Word of mouth is a powerful tool when you have made a positive change in someone's life.