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Conduct idea shows with your clients - coaching sales
Brainstorming is one of the most effective tools for generating creative solutions, encouraging the active participation of all those present. Teamwork speeds up the generation of answers to the problems to be faced. When applied correctly, this technique can be very useful during coaching sessions.
A coach alone cannot offer strategies that perfectly fit the client's profile if the client does not actively participate in the process. It is crucial that the client is involved in the solutions proposed during each session. In this guide, we will address the importance of brainstorming as an efficient mechanism for working with clients.
The success of a brainstorming session will depend largely on the skills of the coach. However, there are general methods you can apply if you have not developed your own approach. A whiteboard can be useful for making notes and visualizing ideas.
During brainstorming, both coach and client should express ideas out loud, without immediate concern for their quality or relevance. It is important to generate as many ideas as possible in a relatively short time. The key is the quantity of ideas, not their initial perfection.
At the end of brainstorming, the next step is to analyze the proposals. Each idea should be discussed in order to refine or discard it. It is advisable to combine several ideas if it helps to find a more complete solution to the problem at hand.
Remember that the origin of the problems is in the client, therefore, the solutions must be adjusted to the client's particular needs and circumstances. It is essential that the client has the freedom to propose their ideas and give their opinion on yours, creating a collaborative environment.
The time allotted for brainstorming depends on the method you use. However, it is recommended that it be a short process. Ideas should arise spontaneously from the subconscious, so it does not take too much time to process them. Set a time limit, such as one, three or five minutes, to keep the pace.
If the session is productive but the time seems insufficient, you can do a second round to generate more ideas. If the mood of the coach or client is not optimal and ideas are not flowing, you can schedule a new session at another time. Don't hesitate to invite others if you feel they can add value to the exercise.
