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Dont impose your criteria listen to your customers - coaching sales
Being the coach of our clients puts us in a position of superiority, influenced by the authority conferred by our work. This can lead many coaches to impose their judgment on their clients. When we impose our opinions, we leave no room to listen to the client's interests, which prevents us from responding adequately to their needs. It is essential to present our ideas with humility and to establish a coach-client relationship based on respect and understanding.
In this guide, we will address the basics related to this topic to help you as you relate to and conduct your coaching sessions.
When working with our clients, we often bring preconceived ideas about what we want to achieve and how to develop our sessions. While much of the planning is up to the coach, it is vital that the sessions reflect the client's real interests.
To discover these interests, it is essential not to impose your criteria from the beginning. Learn to listen and allow the client to express themselves freely. Be interested in going deeper and understanding what aspects he/she wants to work on and improve. In this way, you will not only respect their criteria, but you will also honor your work, which is to solve the problem that affects them.
Make sure your coaching sessions have enough space for the client to express themselves freely. A session should not be a monologue, but a dialogue focused on discovering the characteristics and particularities that have led the client to undertake. If you do not understand what they are looking for, it will be impossible to offer them an adequate solution.
By giving your customers space, you will gather valuable information that will help you plan your strategies and objectives. The more information you have about their tastes, aspirations and interests, the more effective your instructions and guidance will be.
Being the coach should not lead you to a false sense of authority that prevents you from molding your criteria. If, after listening to your client, your opinion on how to develop their process changes, you must have the humility to acknowledge it.
Let go of preconceived ideas and have the courage to admit your mistakes and make the necessary changes. Coaching is not an exact science, it requires flexibility in our criteria. The particularities of each client's current state determine the methods we should apply so that our work is productive in their personal and professional development.
