Encouraging your clients - coaching sales

The coach is a professional who must focus on developing high-impact skills from a multidisciplinary perspective. The emotional state of our clients plays a crucial role in the results they can obtain during coaching sessions.

Therefore, it is vital to work on the clients' state of mind if we want to achieve a greater impact. Encouraging them and showing them the opportunities for growth through your services will help them to stay focused and to focus their efforts on their goals.

In this guide, we will address some key elements to motivate your clients and focus them on obtaining satisfactory results for their personal development.

Show your clients the possible results.

One of the most powerful sources of motivation is visualizing the possible future results of our actions. As a coach, one strategy to encourage your clients is to show them the results they can achieve. This motivational resource is widely used in many professional fields.

For example, in sports, coaches motivate their players by focusing on the rewards of their effort. Similarly, in the business world, managers promise salary increases and rewards to those who work with dedication and achieve good results.

When showing possible results to your clients, you must do so with honesty and realism, emphasizing that everything will depend on the dedication they put into their work.

Show them their progress

Sometimes, it is not necessary to resort to future results to motivate your clients, it is enough to show them the progress they have achieved since they started working on their goals. Comparing their starting point with their current state can be an important source of motivation.

You should also remind them that if they do not stay focused, they could lose all the progress they have made. This would imply a waste of effort, time and resources, so giving up at this point is not a consistent option.

Accompany them in their moments of weakness.

We all have moments of greater or lesser performance in different aspects of life: at work, in daily tasks or in personal relationships. It is normal for our clients to not always be in the right frame of mind.

When this happens, it is important to be supportive and understanding. Clients should understand that their emotional state is transitory and that they should not be discouraged by having a bad day. Help them maintain a positive outlook, reminding them that one bad day does not mean the next one will be too.

Pressure should be balanced so as not to make them feel judged, which could have undesirable effects. Give them space to recover, but accompany them through the process, guiding them toward effective recovery.